Design Texas - Issue 2 | 2022 by thewymancompany

designTexas TEXAS Texas ISSUE 2 | 2022 The Leadership Issue & The 2022 Celebrating Design Texas Awards Gain Strategic Clarity Your Brain on Innovation How to Win as the Underdog

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ASIDTEXASCHAPTER| ISSUE 2 I 2022 5designTexas ASID Texas Chapter Office DallasDesignCente 1r 025NorthStemmonsFreewa Sy uite605 DA allas,TX75207370 T0 el:(214)748154 91 am3:30pmMonFr 1i 21pmclosedforlunc ah dministrator@txasidor wg wwtxasidorg ASID Headquarters 115215thStNW,Suite91 W0 ashington,DC2000 T5 el:(202)546348 F0 ax:(202)546324 m0 embership@asidor wg wwasidorg www.thewymancompany.com Editor ChristinePreusler Art Director DawnLyon Advertising Inquiries HeatherMcMille hn mcmillen@thewymancompanyco (m 352)900301 ©1 2022TheWymanCompany,Incandth Ae SIDTexasChapterThecontentsofthi ps ublicationmaynotbereproducedwithou wt rittenpermissionfromthepublisheran td heASIDTexasChapte Ar ugust2022 14 30 32 36 THE 2022 CELEBRATING DESIGN TEXAS WINNERS Formerly known as the Legacy of Design Awards, the Celebrating Design Texas Awards is the annual design competition recognizing the finest interior design achievements within the Texas Chapter GAINING STRATEGIC CLARITY WHEN YOUR CRYSTAL BALL IS CLOUDY By Jill J Johnson, MBA THE UNDERDOG EFFECT: HOW TO OVERCOME AND WIN By Darren LaCroix OLD THINKING WON’T LEAD TO NEW IDEAS: TIPS TO INSTANTLY BECOME MORE INNOVATIVE By Susan Robertson DEPARTMENTS PRESIDENT’SMESSAGE0 B6 OARDOFDIRECTORS0 28 022SPONSORS1 N0 EWMEMBERS1 C0 HAPTERHAPPENINGS12 COVER: The Leadership Issue Leadershipindesignisthefocu os fthisissue,whichwehopewil il nspire,encourage,andguideyo iu ngrowingyourprofession designTexas TEXAS Texas ISSUE 2 2022 The Leadership Issue & The 2022 Celebrating Design Texas Awards Gain Strategic Clarity Your Brain on Innovation How to Win as the Underdog 14 26 30 On the cover Paige Byrd, Allied ASID, Thiel & Thiel, Inc won Commercial Best in Show in the Celebrating Design Texas Awards. 36

ow,ithasbeenaHOTsummerWe ’ restillcomingoutofthepandemicandfacin pga ossiblerecessionaheadSohowdowecontinuetosurvivethisjourneyandendureb cy reatingspacesthatmakeadifferencetoourcities,towns,communities,andsurroundin ag reas?Timetopickupthebatonandruntheracebyleadin Ng omatterwhatstageyouareinyourcareerweallbenefitfromleadersthatguideustosuccessesandholdusaccountablet ao higherlevelThisissueisdevotedtoleadershipindesignMyhopeisforeveryonetohavelearnednewlessonsandhav se haredthoselessonstooneanothertogrowourprofessionStudentsneedourlessons,fromfailurestosuccesses,andEmergin Pg rofessionalsneedtoknowtheyarenotaloneinthiscareer;wehavetheirbacksandwillliftthemupwhenneede Wd henIwasincollegeinthelate1980’sIhelpedrecruitfootballplayersButthethingthatImostlyrememberwasthatth he eadcoachhadasaying:“Leadersaren ’tborn,theyaremade”Then,aswesatintheauditorium,wereadthesignaboveth me arkerboards: “Leaders aren't born, they are made They are made by hard effort, which is the price which all of us must pay to achieve any goal which is worthwhile ” American Football Coach Vince Lombardi Howareyoumakingadifferenceinyourcommunitiesandininteriordesign?ThisisaquestionthatIfeelcomestoeachofu as svolunteersinASIDandallotheraspectsofourlivesandprofessionaldevelopmentIknowIstruggletokeepupwithtrend as ndpatternsattimes,butattheendofthedayallIreallyamhopingforistoeducatemorepeopleonwhatvalueaninterio dr esignercanprovideWeareleadersteachingthepublicthatwithaprofessionaldesigner,yougainahealthierandsaferoutcom Ie amsohumbledbyalltheincrediblevolunteersinourTexasChapterYouhavemadethisayearofgrowth,notonlyforme b, utforallourdesigncommunitiesandstudentsContinuetobetheleadersinyourcommunitiesandbeyond,becauseyouar ae ppreciated,andyouareimportan ouradvocateandpartner A, nnetteKeyMallard

6- ISSUE 2 I 2022 |ASIDTEXASCHAPTE HR owdyASIDTexasChapter W:

,ASID

’iPresdentsMessage

1444 Oak Lawn Ave, Suite 316, Dallas, TX 75207 | TheLuxuryBedCollection.com | (214) 751 7755

PRESIDENT AnnetteMallard,ASID,RI pD resident@txasidorg PRESIDENT ElECT KathrynNelson,AlliedASI pD residentelect@txasidorg FINANCIAl DIRECTOR KathyTomkins,ASIDIPRepresentativ fe inance@txasidorg MEMBERSHIP DIRECTOR SherylBeck,AlliedASID,RI mD embership@txasidorg PROFESSIONAl DEVElOPMENT DIRECTOR VeronicaSanders,AlliedASI pD rofessionaldevelopment@txasidorg DIRECTOR AT lARGE CarolynFrani,ASID,RI aD tlarge@txasidorg STuDENT REPRESENTATIVE TO THE BOARD AmyNguyen,StudentASI sD tudentrep@txasidorg AuSTIN CHAIR WhitneySmelser,AlliedASID AuSTIN FINANCIAl CHAIR PaigeFou

2021-2022 Design Community Leaders

ke,AlliedASID DAllAS CHAIR DanaBass,ASID,RID DAllAS FINANCIAl CHAIR KimberlyPartyka,ASIDIPRepresentative FORT WORTH CHAIR BeretEvenstad,AlliedASID FORT WORTH FINANCIAl CHAIR PriscillaValentine,AlliedASID SAN ANTONIO CHAIR NichelleHosley,AlliedASID SAN ANTONIO FINANCIAl CHAIR DonnaReed,AlliedASID Accessories Acoustical Ceilings/Sound Masking ADA Compliant Prod ucts Antiques Appliances Aquariums Art Art Installation Artisan/ Cra A Electronics Awnings Bedding/Mattresses Bo C arpets/Rugs Ceilings Cleaning Services/ Pr omputer/Software Services/Web Design Construction/ Co Mi stom Storage Solutions Decorative Details Deli g Services Doors Drafting/Surveying Drap ery/ ut c Protection Fabrics Fans Faux Finishers/ Murals Fireplaces Flooring Framing Furniture Commercial Furni ture Custom Furniture Reﬁnishing Furniture Residential Glass/ Mir rors Green Products Hardware Hardwood Flooring Home Theaters/ Music/Game Rooms HVAC/Air Circulation Kitchens Laminates/Solid Surfacing Landscaping Liaison/Design Center/Showroom Light ing Linens/Bedding Marble/Granite/Stone Mattresses Murano Glass Operable Walls Other Outdoor Furniture/Accessories/Garden Art Paint Painting Photography Pianos/Musical Instruments Plants/ Landscaping Plumbing/Fixtures Pools and Spas Professional Orga nizing Quartz Surfaces Reproductions Restoration Services Show er Doors Table Designs Textile Protection Tile Upholstery Venetian Plaster/Custom Painting Wainscoting/Raised Panel Wall Coverings Web Services Window Covering Motorization Window Films Win dow Treatment Windows Wine Cellars / Storage Wood Finishing Research the newest and best products anytime you wish It’s quick, it’s easy, and it’s the right thing to do Shop Industry Partners ﬁrst and support those companies that make our Chapter events, programs and CEUs possible YOUR GREATEST RESOURCE FOR THE FINEST INTERIOR PRODUCTS & SERVICES S AMERICAN SOCIETY OF INTERIOR DESIGNER SHOP INDUSTRY PARTNERS FIRST

8- ISSUE 2 I 2022 |ASIDTEXASCHAPTER id22022021-BoarofDrectors

ASIDTEXASCHAPTER| ISSUE 2 I 2022 9CHAPTER AWARDS CHAIR KarenParks,ASID CElEBRATING DESIGN TExAS CO CHAIRS LisaBarron,ASID,RI LD auraMcDonaldStewart,FASID,RID,LEEDAP,WELLAP DIVERSITy TASk FORCE MariahBonds,AlliedASI SD usanClay,AlliedASI CD arolynMullinDarensbourg,AlliedASI GD eishaWilliams,AlliedASI ND ichelleHosley,AlliedASI VD eronicaSanders,AlliedASID EMERGING PROFESSIONAlS CHAIR SusanClay,AlliedASID ENEWSlETTER CHAIR CindiCagle,ASID,NCIDQ GOVERNMENT AFFAIRS CHAIR DianneEtheredge,ASID,RID INDuSTRy PARTNER lIAISON AmyMints,ASIDIPRepresentative IT CHAIR LauraMcDonaldStewart,FASID,RID,LEEDAP,WELLAP MAGAzINE CHAIR PriscillaValentine,AlliedASID NCIDQ ExAM PREP CHAIR CoreyDavey,ASID,RID ROSTER CHAIR AshlynnBourque,ASIDIPRepresentative SOCIAl MEDIA CHAIR LexiBanda,AlliedASID STuDENT AFFAIRS COMMITTEE CHAIR AnnTheriot,ASID STuDENT SyMPOSIuM CHAIR CoreyDavey,ASID,RID Volunteer Leaders

Thank you to our 2022 Chapter Sponsors! 10 ISSUE 2 I 2022 |ASIDTEXASCHAPTER IN KIND SPONSOR MEDIA SPONSOR PREMIER SPONSOR GOLD STAR SPONSORS SILVER STAR SPONSORS PLATINUM SPONSOR WELCOM NE EWMEMBERS

P R O F E S S I O N A L SaraJAblesRID,IIDA,LEEDGA,ASI JD enniferLeighLloyd,ASI VD eronicaMendez,ASID A L L I E D JacquelynABilek,AlliedASI LD indseyMassen,AlliedASI MD ariaAlejandraAceroOrejuela,AlliedASI DD estinyGarciaAlliedASI JD enaSalmon,AlliedASI KD atherineSheldon,AlliedASID A S S O C I A T E Kiley,Hart,AssociateASI AD llieBlairAssociateASI MD aiKhoiHHoang,AssociateASI SD arahHardin,AssociateASID I N D U S T R Y P A R T N E R S LeslieDelliVenneri,Acquabell Ca arolynTanner,MarkowiczFineAr Mt eganBond,OpalHomeLL AC ngelaBritt,PacificGreenU DS ianaMaldonado,Palm+FigDesignLLC S T U D E N T S AmberLynnDelarosa,StudentASI MD icahFinchStudentASI MD ackenzieLJones,StudentASI WD onYLee,StudentASI CD assieLuehring,StudentASI AD ustineMah,StudentASI MD ikkaLMcGil,StudentASI KD inleyMarieMcGowanStudentASI YD ianMiller,StudentASI MD ichelleFTillapaugh,StudentASI ED lizabethCWilliams,StudentASID

ASIDTEXASCHAPTER| ISSUE 2 I 2022 11 P h o t o s b y F a v i e n C a r o d a n d B a p i s t e L e Q u n o u , f o r a d v e r t s n g p u r p o s e s o n y A r c h i e c t R a m ó n E s t e v e Z u m a E d t o n s 1 C o n d t o n s a p p y , c o n a c t s o r e f o r d e a i s Temps Calme O utdoor. Modular sofa, designed by Studio Roche Bobois Mucid ule Outdoor. Cocktail and occasional tables, designed by Antoine Fritsch & Vivien Durisotti Alonso Outdoor floor lamp, designed by Carlo Zerbaro Made in Europe. F r e n c h A r t d e Vi v r e DA LLAS 1707 Oak L awn Tel (972) 239-4430 HOUSTON 4 810 S an Felipe S treet Tel ( 713) 629-0442 In store interior design & 3 D modeling services 1

•NetworkandconnectwithASIDmembersfromacrossthecountr •y HearfromASID’sSmallBusinessSolutionsexpertsonoptimizingyourbusines •s Participateinpeertopeerexchangestoexploreopportunitiesandconfron ct hallenge •s HaveFUNandcelebratedesign,ourprofession,ourmembers,andoursociety I!

12 ISSUE 2 I 2022 |ASIDTEXASCHAPTER

Why attend?

GatherisTHEeventoftheyearforinteriordesignersthatbringstheentireprofessio tn ogether,includingdesigners,industrypartners,educators,students,andothersinth be uiltenvironmentforoneeven Qt uiteafewmembersoftheASIDTexasChapterhavealreadyregisteredtoattend s, ojoinusinMiami!

Cs h

WORLD TRADE CENTER 2050 N. Stemmons Frwy Floor 6, Space #6294 Dallas, TX 75207

fyouhaveneverbeentoanationalASIDconference,youaremissingout!Youneve kr nowwhoyou'llmeet The Austin Design Community to Hold 22 Design Excellence Awards sday, October 13, 2022 atwoyeardelayduetothepandemic,thisprestigiouseventrecognizingth se tachievementsininteriordesignwithintheAustinDesignCommunitywilltak ie nafunindoor/outdoorspaceatTheBelmontHotelVisittheAustinDesig mn unitypageontheASIDTexasChapterwebsite(txasidorg)formoreinformatio in ckets e Fort Worth Design Community Announces augural Shining Stars Awards Event rsday, October 20, 2022 presentedbyFortWorthMagazine,the2022designcompetitionrecognizesth ’e shighestachievementsininteriordesignThisfestiveeventwilltakeplaceinth ae rforkshowroomofASIDIndustryPartnerArhausAttendeeswillenjoydeliciou hs orsd'oeuvrescateredbyTheCapitalGrilleandservedbyTeresa ’sEvents&Bartendin Cg omplimentaryvaletbyRentaFrogValetVisitasidtxfwssa22eventbritecomformor ie nformationandticket apterHappenings

Join Our Chapter at GATHER 2022, the National Conference ASID September 21 Saturday, September 24, 2022

Wednesday,

Design Like a Pro… Go to www.lightingincpro.com Join our new designer-only website for special information and pricing. Houston Lighting Showroom 4218 Richmond Ave. Houston T X, 7 7027 713 6 23 6 5 00 Austin Lighting Showroom 104 01 Burnet Rd. Austin, T X, 78758 512-491- 6 4 4 4 San Antonio Lighting Showroom 280 2 N. Loop 160 4 W. San Antonio T X, 78248 210-541 8500 Woodlands Lighting Showroom 25 5 Ed English Lane The Woodlands, T X 7 7385 9 3 6 271-23 3 5

Residential:Traditional/TransitionalLivingSpace 1st Place Best in Show Residential ChuckAnastosAssociates,LL TC inaAnastos,ASID|CorpusChrist Ci ommercial:MultiFamily 1st Place Best in Show Commercial Thiel&Thiel,In Pc aigeByrd,AlliedASID|Southlake

ASIDTEXASCHAPTER| ISSUE 2 I 2022 1 C9 ommercial:IndustryPartnerCollaboration|1stPlac Ye Interiors&CreativeUrbanRealEstat Ye ussyElHibri,AlliedASID|Floresville&JenniferGonzalez|SanAntoni Ro esidential:ModelHome/ShowHome|1stPlac Ye atesDesyg Bn ryanYates,AlliedASID|DallasResidential:ModelHome/ShowHome|2ndPlac Je NIDStudios,LL JC essicaNixon,ASID|Austi Rn esidential:EntireResidence(<5000sf)|2ndPlac Be rittDesignGrou Lp auraBritt,ASID|AustinCommercial:IndustryPartne Cr ollaboration|2ndPlac Se JLDesignGroup,LL SC& pecifiedAr St tacyMiller,ASI CD& hrisJudy|Dalla Rs esidential E: ntireResidenc (e <5000sf)|1stPlac 3e FoldDesignStudi Po ageGandy,ASID|Austin

20 ISSUE 2 I 2022 |ASIDTEXASCHAPTER Visi t a S howroo m | A s k a bou t o u r Trad e P rogram 800.274 6 754 c aliforniaclosets c om/trade AUS T I N B E E C AV E D A L L A S H OUSTO N P LAN O S A N A N T ONI O S OU T H LAK E T H E W OODLANDS

ASIDTEXASCHAPTER| ISSUE 2 I 2022 21 From simple to intricate designs, California Closets systems are custom designed to align with your client’s needs and aesthetics Join our Trade program to learn more fachCompanClosetCalifornia©2022yInc.Allrightsreserved.Eranchiseindependentlyownedandoperated.

22 ISSUE 2 I 2022 |ASIDTEXASCHAPTE RR esidential:EntireResidence(>5000sf)|1stPlac Be rittDesignGrou Lp auraBritt,ASID|AustinResidential:EntireResidence(>5000sf)|2ndPlac Me aryAnneSmileyInteriorsLL MC aryAnneSmiley,ASID;DaniBurbidge,ASID|Dalla Rs esidential:Traditional/TransitionalKitchen|1stPlac De onnaGuerra&Associates,In Dc onnaGuerra,ASID|DallasResidential:Traditional/TransitionalKitchen|2ndPlac Ee tchDesignGrou Sp tephanieLindsey,ASID;JessicaNelson,AlliedASID|Austi Rn esidential:Contemporary/ModernKitchen|1stPlac 3e FoldDesignStudi Po ageGandy,ASID|AustinResidential:Contemporary/ModernKitchen|2ndPlac Ae ndreaSmithDesign As ndreaSmith,ASID|Dallas

ASIDTEXASCHAPTER| ISSUE 2 I 2022 2 R3 esidential:Traditional/TransitionalLivingSpace|1stPlac Be estinShowResidentia Cl huckAnastosAssociates,LL TC inaAnastos,ASID|CorpusChrist Ri esidential:Contemporary/ModernLivingSpace|1stPlac Ee milySummersDesignAssociate Js effMcKnight,ASID;EmilySummers,ASID|Dalla Rs esidential:Traditional/TransitionalDiningRoom|1stPlac Ee tchDesignGrou Sp tephanieLindsey,ASID;JessicaNelson,AlliedASID|AustinResidential:Traditional/TransitionalLivingSpace|2ndPlac Pe axtonPlaceDesig Sn tacieMcCans,ASID|FortWort Rh esidential:Contemporary/ModernLivingSpace|2ndPlac Ae ndreaSmithDesign As ndreaSmith,ASID|Dalla Rs esidential:Traditional/TransitionalDiningRoom|2ndPlac Be akerDesignGrou Lp isaFloyd,AlliedASID|Carrollton

24 ISSUE 2 I 2022 |ASIDTEXASCHAPTERResidential:Contemporary/ModernDiningRoom|2ndPlac De esignwithVeronicaSanders,LL VC eronicaSanders,AlliedASID|Dalla Rs esidential:Traditional/TransitionalBathroom|1stPlac Ce urateStudio Cs oreyDavey,ASID;HughScarbrough,ASID|DallasResidential:Traditional/TransitionalBathroom|2ndPlac Ce huckAnastosAssociates,LL TC inaAnastos,ASID|CorpusChrist Ri esidential:Contemporary/ModernBathroom|2ndPlac Ae llisonJaffeInteriorDesignLL AC llisonJaffe,ASID|Austi Rn esidential:Contemporary M/ odernDiningRoo 1m stPlac Je enniferMuellerInterior Js enniferMueller,AlliedASI ID| rvin Rg esidential:Contemporary M/ odernBathroom|1stPlac Le ayeredDimensionsInteriorDesig Gn raysonKnight,AlliedASID|Dallas

ASIDTEXASCHAPTER| ISSUE 2 I 2022 25 URING CO D elkay.com/ezH2O-liv That’s Putting cleaner water within reach. ©2022 Elkay Manufacturing Company The ezH2O LivTM Built-in Filtered Water Dispenser Unrivaled ltration for lead and chlorine reduced water, instantly

26 ISSUE 2 I 2022 |ASIDTEXASCHAPTE RR esidential:Traditional/TransitionalBedroom|1stPlac Le ayeredDimensionsInteriorDesig Gn raysonKnight,AlliedASI CD hristinaGarciaLysaught,AlliedASID|Dallas;Residential:Traditional/TransitionalBedroom|2ndPlac Ee tchDesignGrou Sp tephanieLindsey,ASID;JessicaNelson,AlliedASID|Austi Rn esidential:Contemporary/ModernBedroom|1stPlac Ae ndreaSmithDesign As ndreaSmith,ASID|DallasResidential:Contemporary/ModernBedroom|2ndPlac Ee stherBoivinInterior Es stherBoivin,AlliedASID|Dalla Rs esidential:Child/YouthBedroom|2ndPlac Be akerDesignGrou Lp isaFloyd,AlliedASID|Carrollto Rn esidential:Child/Yout Bh edroom|1stPlac Ne uanceInterior Ks elsiLamberth,ASID|Dallas

ASIDTEXASCHAPTER| ISSUE 2 I 2022 27 Emser Tile Fort Worth Branch 6314 Airport Freeway Suite A Haltom City, TX 76117 5378 Phone: 817-834 5200 Emser Tile Dallas Branch 11639 Emerald Street #200 Dallas, TX 75229 2013 Phone: 972-241 7400 Emser Tile Austin Branch 2315 Rutland Drive Suite 101 Austin, TX 78758 5220 Phone: 512-835 2888 Emser Tile San Antonio Branch 1111 Arion Parkway Suite 102 San Antonio, TX 78216 2806 Phone: 210-402-3013 Emser Tile McAllen Branch 1201 N Jackson Road Suite 400 McAllen, TX 78501 5780 Phone: 956-971 8453 Visit us at emser.com or one of the below locations. Raku™ Blue

28 ISSUE 2 I 2022 |ASIDTEXASCHAPTERResidential:Individual/UniqueSpace|2ndPlac Ae ndreaSmithDesign As ndreaSmith,ASID|Dalla Rs esidential:ProductDesign/SpecialDetail|1stPlac De allasDesignGroup,Interior Ts racyRasor,AlliedASID;MargaretHaneberg,AlliedASID|Dalla Rs esidential:HistoricPreservation|1stPlac Ae bodeInteriorDesig Gn inaRoth,AlliedASID;KoryJonsson,AlliedASID|SanAntonioResidential:OutdoorLiving|1stPlac Pe arson Lsid auraParsons,AssociateASID|AustinResidential:ProductDesign S/ pecialDetail|2ndPlac Ne uanceInterior Ks elsiLamberth,ASID|Dalla Rs esidential:Individual/Uniqu Se pace|1stPlac 3e FoldDesignStudi Po ageGandy,ASID|Austin

Residential:IndustryPartnerCollaboration|2ndPlac De onaRoseneInteriors&Helene ’sLuxuryKitchen Ds onaRosene,ASID&HeleneTerry,ASIDIPRep|Dalla Cs ommercial:StudentDesign|1stPlac Te exasTechUniversit Sy eyedehnastaranHashemi,StudentASID|LubbockResidential:IndustryPartnerCollaboration|1stPlac Ye atesDesygn&Helene ’sLuxuryKitchen Bs ryanYates,AlliedASID&HeleneTerry,ASIDIPRep|Dalla Rs esidential:StudentDesign|1stPlac Ue niversityoftheIncarnateWor Jd enniferSalyer,StudentASID|SanAntoni Co ommercial:StudentDesign|2ndPlac Te exasTechUniversit Fy arzaneOmidi,StudentASID D; ebajyotiPati,EducatorPartnerASID|Lubboc Rk esidential:OutdoorLivin 2g ndPlac Ae ndreaSmithDesign As ndreaSmith,ASID|Dallas

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30 ISSUE 2 I 2022 |ASIDTEXASCHAPTER By Jill J Johnson, MBA Today ’sbusinessclimatecontinuestobeexceptionallycomplexandvolatileEvenaswemoveintothi “s newnormal”environment,wenolongerhavetheluxuryofbeingabletotakeforgrantedthatshiftin tg rendswillbevisibleorthatcustomerneedswillbestableNowisthetimetoclarifywhatisrequiredt eo nsureyourfuturesucces Ts akeadvantageofanyemergingopportunitiesandinsightsyouhavegainedfromyourstrategictriag ee ffortsReassessyourstrategicinvestmentsinalloftheassetsofyourenterpriseMostimportantly,shif yt ourfocusfromareactiveplanningmodetoonethattakesamoreproactiveplanningapproachtha pt ivotsaroundyourcustomersandthoseyouwanttobringintoyoursalescycl Ye ourShiftingPlanningFocu Ms anyleadersarecurrentlyexperiencingPlanningFatigueTheintensityofoperatinginacontinualplannin mg odehasbeenstressfulandhastakenitstollonmanyleadersSomearesayingitisimpossibletokee ep ngaginginstrategicplanningeverythreemonthsTheyareexhauste Yd oudohavestrategicobjectivesThesearetheoverarchinggoalsthatyouaretryingtoachieveThetim he orizonmostorganizationsuseforachievingstrategicobjectivesistypicallythreeyears.Therealityisyo au renotactuallyengaginginstrategicplanningRather,youareengaginginevaluatingyourstrategi ec xecutionwhichfocusesonassessingtheeffectivenessofyourtacticalimplementation Gaining Strategic Clarity When Your Crystal Ball is Cloudy

ASIDTEXASCHAPTER| ISSUE 2 I 2022 3 W1 hilethecircumstancesofthepastyearhaverequiredmanyorganization ts oengageinamajorreassessment,asyoursituationhasstabilize md uchoftheactivitygoingforwardisonreevaluatingthetacticsb wy hichyouwillachieveyourdesiredorreadjustedlongertermstrategi oc bjective Js ustrecognizethatyourplanninghorizonhasshiftedWeareoftenmor fe ocusednowonshorttermtacticalexecutionthatbuildsprofitabilit ay ndstabilityByrecognizingthatyoucancontinuallyadjustyourtactic ts oachieveyourstrategicgoals,someoftheplanningpressurecanb re emove Ed valuatingYourTacticalEffectivenes Es stablishregularmeetings,typicallyonaweeklybasis,toevaluateth de ataandinformationyouaretrackingThisallowsyoutoreviewan dd iscusswhichtacticsareworkingandwhichareno Et ngaginginmicroadjustmentstosometacticsallowsformorerapi ad ssessmentofwhatworksbesttomeetyourcustomerneedsThisca hn elpmaintainteammoraleasnewideasarebroughtforwardByengagin wg ithyourteamandinvolvingthemindiscussingtheevolvingsituation y, ouarebuildingboththeirstrategicthinkingandtheircriticalthinkin sg killsBothskillsetswillbeexceptionallyvaluableasyoustrengthenyou sr trategiceffectivenes Ys oucancontinuallyimplementnewideasandidentifypilotprojectstha wt illenableyoutotestnewopportunitieswithoutmakingamajorinvestmen Tt hisletsyoutweaknewideassothatyoucanfindthebestmatchfo yr ourenterpriseandyourcustomer Es valuateyourstreamliningefforts.Whathasworkedwellandwhatha ls imitedyourabilitytooperateefficientlywhilemeetingyourcustome nr eeds?Reexamineyourbudgetandspendingpatternstoidentifyan ey xpensesyoumayhavecuttoodeepl Iy fremoteworkinghasbeeneffectiveforyourteamandforyou er nterprise,reconsiderhowmuchphysicalspaceyouactuallynee td orunyourorganizationIfyouclosedphysicallocations,willno rt eopeningthemfundamentallyaltertherelationshipyouhavewit yh iourcustomers?Ifyoushiftedtovirtualcustomersupportand nteraction,youmaygainsignificantcostefficienciesthatallowyo tu odropbiggerprofitabilitytoyourbottomline,evenifyourrevenue ss taystati Rc econsiderYourStrategicInvestment Ys ourenterprisehasmanyassetsTheseincludeyourstaff,yourfinancia rl eservesandyourproductinventoryorintellectualpropertyRevie ew achoftheseassetstoidentifyhowyoucanbetterleveragethemfo rr evenueorprofitabilityinlightofyourrevisedstrategicassumption Cs anyouusetheknowledgeyouhavegainedinthepastyeartoredeplo yy ourassetsinamorecosteffectiveorprofitablemanner?Havenewopportunitiesemergedthatyouhavenotactedonyet?Ifyo nu eedadditionalresourcestotakeadvantageoftheseopportunities,identif ty hestrategicinvestmentsyouneedtomakeThesecanincludeinvestin ig ntheeducationofyourstaff,buyingnewequipmentordivertingcurren et xpensesintonewopportunitiesthatwillprovideyouwithabetterretur on nyourinvestmen It fyouneedadditionalteammembersbutarenotreadytoinvestinful tl imepositions,identifyopportunitiestoexpandyourrelationshipswit vh endorswhocanfillthegapOrfindsubcontractorsorcontractstaffin fg irmswhocanprovideyouwiththeflexibilityyouneedasyoumak sea pendingtransitio Gn etBacktoTheBasic Fs ocusonyourcustomerandtheactivitiesthatdriverevenueIdentif ty hekeyinformationyou ’ regoingtotrackandthedatasetsthatwillhel yp ouidentifythemicrotrendsthathaveemergedinthelastsixmonth ws hichmaysetanewcourseforyourfutureBydrillingdownintowh io sbuyingfromyouandwhy,youhaveanewfoundationofinsighttous ge oingforwar Gd etclosetoyourcustomerUnderstandhowmuchtheirdecisioncriteri ma ayhaveshiftedduringthepastyearAreyoupreparedwithyou mr arketingmessages,salesteam,andsocialmediastrategiestomatc th hesecriteriaandbuild(orrebuild)relationshipswithyourcustomers U? nderstandingexactlywhereyourcustomer ’ smindsetistodayprovide ys ouwithnewinsightonwhatitwilltaketoremaincompetitiveanddriv re evenueconsistentwithyourstrategicvisio Gn ainemerginginsightsfromyourvendorsaboutwhatothersinyoursecto ar resuccessfullyimplementing.Canyougleananynewideastoincorporat ie ntoyourenterpriseorhelptobettermeetyourcustomerneeds F? inalThought Fs ewstrategicapproachesareeverperfectlyexecutedThecomple mx arketplaceweoperatewithinensuresthatsomeadjustmentswillb re equiredByrealisticallyassessingthemarketplaceandevolvingtrends y, ouexponentiallyexpandyourpotentialforlongtermstrategicsucces Js ustcontinuetoadjustyourtacticalexecutionanddeepenyourvaluet to hoseyouserve About the Author JillJJohnson,MBA,isthePresidentandFoundero Jf ohnsonConsultingServices,ahighlyaccomplishe sd peaker,anawardwinningmanagementconsultant a, ndauthorofthebestsellingbook“Compoundin Yg ourConfidence”Jillhelpsherclientsmakecritica bl usinessdecisionsanddevelopmarketbasedstrategi pc lansforturnaroundsorgrowthHerconsultingworkhasimpactedmor te han$4billionworthofdecisionsFormoreinformationonJillJJohnson p, leasevisitwwwjcsusacom

The Underdog Effect 5 W A Y S T O O V E R C O M E A N D W I N 1

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32 ISSUE 2 I 2022 |ASIDTEXASCHAPTE

RWhat’ syourfavoriteunderdogstory?Whydidyourootforthem?Whethe ir tisasmallcompanyupagainstabigcompanyordynastysportstea am gainsttheBadNewsBears,youknowthestoriesYou ’ veprobablysee in tcountlesstimesineverysportshistory,fromthePiratesdefeatingth Ye ankeesin1960tothe1980USAOlympicHockeyteamHollywoodmake ms oviesaboutthelovableunderdog.Legendsaremadebecausetheodd as restackedagainstthemHavetheoddseverbeenstackedagainstyou O? fcoursetheyhave H. erearefivewaysyoucanwinastheunderdog: p Into the “Underdog Effect.” Everwonderwhypeoplerootfo ur nderdog?Moreimportantly,howcanyougetpeopletonotonl ty foryou,butcomealongsideandactuallyhelpyou W? hentheoddsarestackedagainstyou,thecrowdisrootingforyouIt’si on urDNAPeopleareprogrammedtowanttohelp,evenpeopleyouma ny otknowPeoplewhohavemoney,contactsandskillsthatcouldhelpyo bu eatGoliathWhentheyseeyourundoggedpersistencetheyareinspire ad ndwillusetheirassetstohelpyouonthisseeminglyunachievablewi Gn ettheirattentionThat’ sanasset

By Darren LaCroix

LIGHTGLASSEXPERIENCEINANEW

34 ISSUE 2 I 2021 |ASIDTEXASCHAPTE GR

etyourstoryoutthereandtellitinacompellingwayThebiggeryou cr hallenge,themorecompellingyourstoryThemorecompellingyou sr tory,themorepeoplewillcomealongsideyouandhelpEvenunexpecte pd eopleofinfluenceorpeopleyoudon ’tknowmaypitchinandhelpMak se ureyourstoryincludesallthewaystheoddsarestackedagainstyouI yf ourGoliathisknownasabully,evenbetterGetyourstoryonthenews i, ndustrymagazinesandonsocialmediaanywayyoucan ide to Be All In WhatistheUnderdogEffect?Intelligenc me ethingpeoplelove,respectandwanttoexperiencemor ee heardofEQ,EmotionalIntelligence,andAI,Artificia Il ntelligenceNowyou ’ reabouttodiscoverAII:TheUnderdogEffec At IIstandsforAllInIntelligenceWhenyouareallinyouthinkan dd ecidedifferently.Itisbecausetheoddsareagainstyouthatpeopl ne otonlywillrootforyou,butsomewillevencomealongsideyouan hd el Tp otakeadvantageoftheunderdogeffect,youmustdecideButthisisn ’ jt ustdecidingyouaregoingtowin;thisisgettingeverysinglepersono yn ourteamtomakeanallindecisionOnceyoumakeanallindecision p, erspectivechangesdramaticallyYouthinkandactdifferentlyYoufee dl ifferentLikeaparentcaringforachild,thereisnothingtheywon ’td to oprotectthemWhatstopsyoufromcommittingtoadreamorchalleng le ikethat?WedoEnoughisenoug Ih foneteammemberisnotallin,itaffectsthewholeteamIfonetea mm emberisallin,thatpersoncaninspireotherstofollowtheirlead p Worrying About the “How.” KnowingExactlyHowi is onalTheexcitingpartisthatyoumaynotknowhow,an sd fineEmbraceitWhenwearekids,wedreamlikeriver fs lowWeneverworryaboutthe“how”Whydoesthisconcernuss mo uchasadults?Becauseifwecan ’tseetheentirepath,wedon ’twan tt ostartthejourneyThatisnothowsuccessfulunderdogswinTheydon ’ wt orryabouttomorrow,theyfocusonwhattheycandotoday,righthere w, ithwhattheyhav Ue nderdogswinwhentheymovewithpurpose,evenwhentheydon ’ kt nowwhattomorrowbrings.Improvisationisanessentialunderdo sg killHavingtheabilitytoadaptandovercomeeachobstacleisparto tf hesecret.Underdogswelcomemistakesbecausetheyarefullyawar te heycanlearn,adjustandreengageThisbecomesahugeadvantag be ecausetheGoliathhasasuccessstrategythattheysticktoTheyar le esslikelytohavetoadaptbecausetheyusuallywinSo,theiradaptin mg usclesarenotasstrongIfyouaretheunderdog,buildyours!Itca bn eahugeadvantage ve an Unexpected Strategy. Thiscanbeagamechange er areacouplefamousexamplesInthemovieRockyII,Mickey y, ’strainer,hadRockytiehislefthandbehindhisbackan td rainedhimtoboxrighthandedMickeydidthatforRockytoprotecthi bs lindspotAlso,ApolloCreedtrainedexpectingtoboxasouthpa Sw urpriseMidwaythroughthefight,Rockysays,“Notricks,”andhereverte td oboxingleftyagainYeah,it’sjustamovie,butwhatifyoucouldus te hatidea I? nthestoryofDavidandGoliath,Goliathwasamassive,unbeatabl we arriorDavidwasayoungsheepherderHewasnotaseasonedwarrior n, evermindanequalmatchforGoliat Dh aviddidnottrytofightGoliathswordforswordInstead,heuse sda lingshot.Thinkaboutthisthough.Itwashisweapon.Itwasoneheuse fd oryearsprotectinghisherdTheonethatcamenaturaltohimTheon te hatgavehimconfidenceUsingaslingshotallowedhimtoattackwithou bt eingintherangeofbeingstruckbyGoliath’ sswordWhatunexpecte sd trategycanyouimplement? t Them at Their Own Game. Whatifyoumeetyouropponen et retheylive?Whatifyououttrainedthem?Theinspirin fg estoryofthe1980sUSAHockeyTeamwasportrayedi tn hemovieMiracle”Thecoach,HerbBrooks,didn ’tpickprofessionalal sl tarhockeyplayersfromtheNHLHedidn ’tevenchoosethemos ot utstandingcollegehockeyplayersHechosetheplayerswhowoul wd orktogetherasatea Mm akenomistakethemindsetwithanyofthesestrategiesiscriticalwhe yn ouaretheunderdogTherewasalinedeliveredbyCoachBrooksinth fe ilmthatsumsupthemindsetJustbeforethegamewheretheyface td heallstarRussianhockeyteam,CoachBrookssaid,“OnegameIfw pe layedthem10times,theymightwinnine,butnotthisgameNottonigh Ht” owaboutyouandyourteamlivingyourownunderdogstory?Whic oh fthefivewayswillyouuse? About the Author DarrenLaCroix,founderofStageTimeUniversitycom i, stheonlyspeakerintheworldwithaCSP(Certifie Sd peakingProfessional),anAS(AccreditedSpeaker) a, ndaWorldChampionofPublicSpeaking.Heisth ae uthorofthebook17MinutestoYourDreaman td hecohostofUnforgettablePresentationspodcas Tt hroughhisliveworkshopsandStageTimeWorkshopscom,hehelp gs oodpresentersbecomeUNFORGETTABLEFormoreinformation p, leasevisit:www17minutestoyourdreamcom

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By Susan Robertson Whenyoureallyneednewideas,freshthinkingoracreativesolutio tn oachallenge,atypical,daytodayapproachinyourthinkingisno tt heoptimalprocessUsingthesameoldthinkingwillsimplylea yd outothesameoldideasyou ’ vealreadyhadortriedbeforeInstead y, ouneedtodosomethingdifferentthatwillstimulateyourbraini dn iversewaysandshiftyourperspectiveontheissuesHerear se omewaystoensureyou(andyourteam)shakeupyourthinkin sg othatyouactuallycomeupwiththefresh,newideasyouneed Change your environment. Getoutsideyourownconferenceroo om roffice.Debriefthelatestresearchresultsorindustryreportina an rtmuseum,ortakeyourteamtothezoowiththeobjectiveo cf omingbackwithnewideasDependingonwhatpartofTexa ys ou ’ rein,youcouldsendyourteamstoTheRiverwalk,thebeach o, raswankyDallasrestauranttolookforinspirationandnewidea Is fyoucan'tphysicallygetoutoftheoffice,thenfindawaytoge ot utmetaphoricallyAskpeopletoimaginehowtheywouldsolv te heproblemathandiftheylivedinAntarctica,orifviewedfro tm heperspectiveofasubmarinecaptain Bring outsiders in. Overtlyinviteotherperspectivesintoyou dr iscoveryandideagenerationprocessesForexample,forabeverag ce ompanyworkingonnewpackagingideas,theymightinviteaboa dt esigner,arainwatermanagementexpert,asculptor,andawaterpar dk esigner(amongothers)Yourprojectteamwillbeamazedatth re angeanddiversityofnewideasthatcomewhentheyareexpose td onewperspectivesontheirchallengeThey ’llthinkofideasthey ’l al greetheyneverwouldhavearrivedatontheirownduetothei or wnembeddedassumptionsaboutthetopic Truly engage with your customers. Don'trelysolelyonsecon hd anddatatounderstandyourcustomers'needsYouneedtoactuall ty alktothemGototheirhomesorofficestoseetheproblemsthe ny eedsolutionsfo Ar lltoooftenteamslookingforanideagenerationprojectwillsay “, Wedon'tneedtodoanydiscoveryinadvancebecausewealread

Old Thinking Won’t

3n 6 ISSUE 2 I 2022 |ASIDTEXASCHAPTER

yhave‘lotsofdata’”Thisshouldalwaysmakeyouwary,becausei ut suallymeanstheyhavenumerousreportswithreamsofstatistic as boutcustomersUnfortunately,itrarelymeanstheyhavediscovere ad nyrealnewinsightintocustomerneed Is fyou'reexpectingyourteamtounderstandthecustomerb ry eadingaslidedeckorattendingaPowerPointpresentation c, hallengeyourselftofindamoreengagingandinteractiveproces Is twillbefarmoreeffectivetoimmerseyourteaminrealcustome ur nderstanding Question everything Dosomespecificexercisesthatforc pe eopletoconfrontandchallengetheirsubconsciousassumption as boutthetopicAneasywaytodothisistofirstaskforidea ts hattheteamthinkswouldsolvetheproblem,buttheyprobabl cy ouldn ’timplementforsomereaso

ASIDTEXASCHAPTER| ISSUE 2 I 2022 3

ncouragepeopletothrowinextremelywildideasThen,pla ay gamecalled“IfWeCould”Instructtheteamtotemporaril ly etgooftheproblemsintheideaandask,“Ifwecouldimplemen tt hisidea,whatwouldbethebenefit(s)?”Onceyouhaveidentifie td hebenefitsofeachcrazyidea,narrowdowntothemost promisingfewandasktheteamtolookforpossiblesolution ts othebarrier As teamwasonthevergeofnixingatrulyoriginalideaforane kw ids’cerealbecausetheydidn ’tknowhowtocreatethecritica cl omponentHowever,after“IfWeCould,”theyagreedtheide wa assointerestinganduniquethattheyneededtoexploreit.Th Re &Dteammadeafewcallstootherexperts,andwithinafewweeks t, heyhadsolveditThisidearesultedinthemostsuccessfulne pw roductlaunchinthebrand’shistory I! tisunfortunatelyalltooeasytosimplyapproacheveryne cw hallengeusingourtypicaldaytodaythinkingItfeelsfamiliar i, t’ seasytoaccessthattypeofthinking,anditworksonmostdail cy hallenges,soyousubconsciouslyassumeitwillworkonan cy hallengeButit’sincrediblyhelpfultodosomemetaanalysiso yn ourthinking,ie,thinkabouthowyou ’ rethinkingNotever py roblemwillbenefitfromthesametypeofthinkingOnceyo ru ecognizethatthisnewsituationneedsnewthinking,it’sfairl ey asytodosomethingstoshifttoamoreproductivemodefo tr hisparticularchallengeThenshiftbacktothemorefamiliarda ty odaythinkingforyourdailytasks About the Author: SusanRobertsonempowersindividuals,team as ndorganizationstomorenimblyadapttochange b, ytransformingthinkingfrom“whywecan ’t”t “o howmightwe?”Sheisacreativethinkingexper wt ithmorethan20yearsofexperiencespeakin ag ndcoachinginFortune500companiesAsa in nstructoronappliedcreativityatHarvard,Susa bn ringsascientificfoundationtoenhancinghumancreativityT lo earnmore,pleasegoto:https://susanrobertsonco

T7 hen,askthemtoreframeeachideabysaying,“Wemightb ae bletoimplementthisideaIF”Whatcomesbehindthe“if’ s w” illhelpsurfacealotofassumptionspeoplehavethatmayo mr aynotactuallybebarriersOfcourse,someofthebarrierswil tl urnouttobereal,inwhichcase,don ’tspendmoretimeonthos ie deas.ButineverycasethatI’ veeverdonethiswithclientteams t, heyalsodiscovermanysupposedbarriersthattheycouldactuall sy olve let some crazy in the room Theacademicdefinitionofcreativ te hinkingis“theprocessofcomingupwithnewandusefulidea Ts” heonlywaytogetnewideasistostartwithseeminglycrazyidea Es verytrulyinnovativeideaseemsalittlecrazyatfirstIfyouonl sy tartwithideasthatarecomfortableorclearlyeasytoimplement t, hey ’ reprobablynotveryne

Lead to New Ideas

Denisismagilov/stock adobe com

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