make historic events for PH noontime shows ‘It’s Showtime’, TVJ’s ‘E.A.T.’

By Angelica Villanueva

IT’S one historic Saturday, July 1, for noontime shows in the country as It’s Showtime and TVJ’s (Tito Sotto, Vic Sotto, and Joey de Leon) E.A.T., and GMA's Eat Bulaga marked their important milestones, respectively.

As it ignited a new noontime war, these milestones also served as a celebration of a new era for the entertainment industry.

It's Showtime has expanded its viewership as it has begun airing on GMA Network Inc.'s free-to-air channel, GTV. Meanwhile, the iconic trio TVJ has returned to national television with their new program, E.A.T., finding its new home on TV5.

The "greatest plot twist" that no one had expected became a hot topic on Twitter. It's Showtime secured the top spot on the worldwide trending list with the hashtag #GnaGsaShowtime.

Online, according to a popular ABS-CBN fan site, the show garnered over three million views within five hours after it was broadcast and had more than 361,000 concurrent viewers (referring to the number of live viewers watching online at the same time). Meanwhile, E.A.T. had over 230,000 according to the