In our latest issue, we dedicate our cover story to encompass the importance of NS from a industry perspective. As the National body of Sales and Marketing, we also reflect on our role in affirming our sense of solidarity and dedication to nation-building.
We hear from the Branding Expert, Somchat Visitchaichan, how business leaders can build on professional skills such as empathic listening and keeping abreast with marketing trends. Professor Wee Chow Hou also introduces us to the Art of War through his book "Sun Zi Bingfa (孙子兵法): Applications to Business and Marketing." Professor Wee is an Adjunct Professor of Strategy and Marketing at the Nanyang Business School, Nanyang Technological University (NTU); and the School of Business, Singapore University of Social Sciences (SUSS).
