The Purist June Issue 2022- CELEBRATING 5 YEARS

Page 81

FOOD IS MEDICINE

MUSHROOM BOOM

Courtesy of Earth & Star

Earth & Star founders Erica Huss and Zoë Sakoutis discuss the power of functional mushrooms and the brand’s new line of adaptogen-packed treats with Cristina Cuomo. CRISTINA CUOMO: Earth & Star is a functional mushroom company that brings the immune-supporting benefits of adaptogenic mushrooms into the daily routines of consumers through a full range of products like ground coffee (and delicious, ready-to-drink lattes), gummies and tinctures. Can you describe the process, so people understand why adaptogens are so important to our energy levels, and the other benefits? ERICA HUSS: Essentially, they help you adapt. We put them into everyday products, so it’s as easy as possible to have them in your system every day. Your body works in tandem with these ingredients to understand where you’re in need of support. CC: Can you break down the key benefits of these specific functional mushrooms that you incorporated as ingredients into your products? ZOË SAKOUTIS: There are 15 or so functional mushrooms that have been identified to have specific properties, which all have their own unique superpowers. Across the board, all of these functional mushrooms have one thing in common: They are immunomodulators. A lot of people have an overactive immune system, and they need to calm it down, and a lot of people have an underactive immune system, which can be dangerous with COVID still around. Lion’s mane, which got its name because it looks like a bushy white lion’s mane, helps cognitive function, focus and memory. Research shows that it may be able to help protect against dementia. Chaga, which typically grows on a birch tree, is insanely powerful when it comes to immune support. It’s said to have a thousand times more antioxidants

Earth & Star’s adaptogen-infused Colombian coffee

These mushroom gummies are strictly made with fruiting bodies.

Erica Huss and Zoë Sakoutis

than pomegranates and blueberries combined, so it really is a superfood. Reishi has very calming effects, which makes it ideal for when you’re struggling to chill or sleep; it’s also a great liver detoxifier, and it’s wonderful to take in the evening, because that’s when your liver detoxifies. Cordyceps are these long, stringy, orange, caterpillar-shaped mushrooms. They are associated with performance—a lot of athletes take it—and libido. Tremella looks like a loofah sponge. It’s this white, kind-of-squiggly mushroom 79

that’s incredible for your skin, hair and nails. It’s great for hydration. Shiitake is pretty much in the same camp; that’s why we combined them in the beauty tincture. CC: What makes Earth & Star different from other brands using adaptogens? ZS: The one thing a consumer really needs to be aware of and always look for on packaging is whether or not the mushroom extracts they are consuming are actual mushrooms. That’s also known as the fruiting body: the part of the mushroom that you see as the mushroom, as opposed to the mycelium, the root structure. Mycelium is great for many other things that usually have to do with environmental factors and textiles, like replacing leather and plastic. But when it comes to functional mushrooms and actually getting the polysaccharides, the beta-glucans—which is what gives you this great functionality that we’re talking about—that’s all concentrated from the actual mushroom. CC: The ingredients are really refined in your product line. The chocolate doesn’t have any added sugar. You have coconut sugar, coffee beans, cacao, and then the adaptogens. And everything’s organic. What was the process of selecting ingredients? ZS: First and foremost, you have to have a clean label. Everything took a very long time to develop and get the formulation down. We use plantbased oat milk, formulated from scratch. We don’t use any seed oils, gums or fillers. Everything is vegan. Across the board, our standards for everything we put into our products is super high. Use the code PURIST15 now through June 30 for 15% off sitewide at earthandstar.com.


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Articles inside

SUMMER SUDS

4min
pages 128-129

COACHES How Krystal Lamiroult of

3min
pages 126-127

CINEMA UNDER THE STARS

1min
pages 124-125

READY TO SHRED

2min
page 123

AT A GLANCE

3min
page 122

TOP TIER

39min
pages 83-121

PRIMARY EATING

3min
page 82

SUMMER LUXURIES

2min
page 80

MUSHROOM BOOM

3min
page 81

ANOTHER SLICE OF HEAVEN

3min
pages 78-79

A NEW CLASSIC

2min
page 77

CAKE COUTURE Charlotte Neuville showcases

3min
page 76

WHAT HAPPENED TO THE HEAVYWEIGHTS? Michael Mailer recounts a

6min
pages 72-75

THE GIFT OF GIVING

7min
pages 68-69

SUSPENSE, INK Teresa Sorkin and Tullan

3min
page 62

FIND YOUR ME TIME

3min
pages 60-61

REPLENISHING ENERGY

3min
pages 70-71

MEET THE NEW RAMS HEAD INN

4min
pages 58-59

EDITOR’S PICKS

1min
page 63

ORAL CARE

6min
pages 52-57

WELLNESS CENTRAL

2min
pages 50-51

INTERCONNECTEDNESS OF ALL

3min
pages 20-21

WELLNESS LIBRARY

2min
pages 42-43

PURE PROPERTY

3min
pages 44-49

ASK THE DR

6min
pages 32-35

PURE GOOD

4min
pages 24-25

MANIFESTATION JOURNALING

3min
pages 26-27

BABY STEPS

7min
pages 36-41

GUIDED BY BIET

2min
pages 22-23
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