THE SILVER HILL DUCK JOURNEY

Silver Hill Duck began operations in Ireland with just six topquality ducks. The company currently caters to 30 international markets from one production base. Discover the successful voyage of this fully integrated premium duck producer

Founded in 1962, Silver Hill Duck is now home to one production base with six breeding sites, generating 82,500 ducks per week. One of Silver Hill Duck’s unique selling points is that it is a fully integrated premium duck producer, wherein all aspects of the company’s duck production are owned and controlled by the company - from breeding, egg production, hatching and selection, to processing, cooking and packaging.

It's the distinctive hybrid duck, however, that is the secret of the company’s success –a breed that is exclusive to Silver Hill Duck. Continually developed over the years, the duck - fed on a natural diet of wheat, maize, and soya - is full of flavour, succulent and tender, with a crispy skin.

A proud founding member of Bord Bia’s Origin Green scheme - the only global sustainability programme that operates on a national scale, uniting government, the private sector and food producers - the company’s commitment to sustainability is noticeable in their raw material sourcing, production process and social initiatives. Through Origin Green, Silver Hill Duck has adopted innovative and proactive measures to reduce their impact, showcasing sustainable targets in their production process. These include the recycling of duck feathers to make premium duvets and pillows; the use of bulk offal in the pet food industry; the conversion of duck fat into biodiesel; and the use of slurry as an organic fertilizer. By sourcing a market and value for every part of the duck, the company meets their low-waste strategy and also contributes to extra revenue streams while reducing its carbon footprint.

Global Demand

Silver Hill Duck has achieved tremendous success in both domestic and overseas markets. At 70% export-led, the brand currently supplies duck and duck products to 30 countries worldwide, including the UAE, UK, Holland, Germany, France, Singapore and Hong Kong. The brand is also a proud supplier of premium duck to the finest Chinese and Asian restaurants in major cities around the world and commands a premium price. For this reason, chefs have christened Silver Hill’s unique breed of duck, ‘The Mother of All Duck’ or ‘The Wagyu of Duck’ and is used by renowned chefs around the globe. The popularity of the duck also led to an appearance in Heston Blumenthal’s British television programme In Search of Perfection, when the celebrity chef went on a global hunt for the perfect Peking duck, eventually deciding on the Silver Hill Duck.

Here in the wider UAE market, Silver Hill Duck is available via distribution partner Fresh Express, with expansion and growth plans in the pipeline for Malaysia, Thailand, Indonesia and mainland China. Discussions to access the markets in Saudi Arabia are currently underway as well.