BAEC Event Programs

BAEC Event Programs Builders Association of Elkhart County

The following (suggested) guidelines are to be followed by all members, non-members, and media companies/agencies to assure control and consistency of the BAEC brands, mission, and objectives regarding promotion, advertisements, and publications associated with BAEC Event programs.

Members and non-members are to submit a “summary request” to the BAEC of their intent to promote, advertise, or publish to businesses or to the public that would include content and/or graphics that identifies the BAEC and/or BAEC events in any form (web, newspaper, magazine, TV, radio, or other forms of media).

The summary must be submitted to the BAEC no less than 30 days prior to any release of the promotion/advertising to the public. The “summary request” will be reviewed by the BAEC. Recommendations, approval, or disapproval will be made within 7 days of receipt of the summary.

If the promotion, advertisement, or publication includes forms of “paid advertisements or promotions” the “summary request” must be presented 30 days prior to the scheduled “start date” of “advertising sales”.

The “Summary request” must state:

1. The types of media(s) to be used, dates to be aired or made public. 2. The purpose of the promotion, advertisement, or publication. 3. If the proposed promotion, advertisement, or publication (in part or whole) will be used to produce revenue from the sale of advertising space, special event, and/or activity. 4. Logos or other forms of graphics; brands, logos, or copy owned by the BAEC that will be needed for use in the promotion or advertising media (all materials, logos, brands, and copy owned by the BAEC must be authorized for use by the BAEC). 5. If a promotion, advertisement, or publication will result in special events or activities (re: drawing, give-a-way, open house) and the scheduled dates of such special events or activities.

Parade of Homes Policy

Association members, whether participating in the event or not, shall not use the phrase “Parade of Homes” without express permission in connection with any form of advertising or promotional activity outside of the Association sponsored “Parade of Homes.” Member will show further courtesy by not conducting an open house during the Parade of Homes hours, unless that open house is normally a part of your open house schedule.