SPONSORED MWC SHOWCASE
ENABLING AGILITY To be truly agile and transform their business models, operators must
democratise the use of network data and assert control over their networks and assets by delivering it to more people in their organisations. Here’s how.
CLOSING THE GAP Much of that gap has been because the final stage of the process, the production of actionable insights in a manner relevant to different particular users within the operator, has proven to be difficult. This is because legacy systems have been built to fulfil long lists of network KPIs and parameters. Such systems have not been sufficiently flexible to deliver information at the relevant level across the organisation. In the pursuit of full feature sets, agility has been lost, and with it the ability to innovate and transform.
By Inna Ott, Director of Marketing, Polystar Group Communications Service Providers (CSPs) are striving to adopt a more agile approach to how they run their businesses. This means that they need to learn how to act faster, enabling quicker time to action. But this ability depends on information and data, and, while CSPs know that they have a gold mine of data to tap, current systems are an impediment to exploiting it. In other words, CSPs aspire to agility and understand what it takes, but it can be hard to realise this goal.
ENABLING AGILITY Somewhere in these systems lie nuggets of truth about the service experience as actually lived and felt by their customers. The underlying driver for big data and CEM strategies has been the belief that if CSPs could know this truth, they could optimise network performance in a new manner. The benefits of network data are obvious. By understanding services as really experienced by their customers, CSPs could develop a more customer centric approach and optimise network
performance appropriately. Network data can also help CSPs to run their businesses more efficiently, with C-level teams truly understanding the cost-profit structure of the network, and therefore the business, better. Sales and marketing teams could design more responsive and customeraware service offers. Above all, with the newfound certainty that this objective data provides, the network, marketing, sales and executive teams would be able to act quickly, to be more agile. In turn, this agility would allow them to be innovation leaders, and not followers, because new service and customer offers would be based on a thorough understanding of their network cost structures, performance and subscriber experience. Hence, they could arrest and reverse the trend of declining revenues and increasing costs. Operators have known all this for a while, and there have been a host of good intentions to build data architectures that can mine, process and expose this hidden treasure. Up until now, though, it’s been difficult to close the gap between these good intentions and the results operators have managed to derive from their mining, correlating and analysing.
To close this gap, Polystar has adopted a new philosophy, while completely realigning its solution portfolio. Instead of building a product set mapped to thousands of network parameters, with options destined to remain unused by the majority of users within a CSP, it has designed configurable, flexible dashboards, that deliver actionable insights relevant to different categories of service user. KALIX, a new addition to Polystar’s awardwinning portfolio, helps CSPs shift to a truly customer-centric approach to data that enables its users to become more agile and make faster business decisions, based on objective and common data sets. Set for its global launch at Mobile World Congress 2016, this innovative addition to Polystar’s portfolio provides a completely unified real-time view of networks, services and customers. To find out more about KALIX, and how Polystar democratises data and delivers it throughout the CSP’s organisation, visit us at MWC.
www.polystar.com MWC 2016 | HALL 6, STAND 6G31
Mobile World Congress Edition Part 2