KAYANEE
CEO VIKRAM NATARAJAN INTERVIEW Can you share a bit about your journey and how you came to lead Kayanee as its CEO? I spent the last decade of my career in the wellness, lifestyle, luxury, and hospitality spaces, managing businesses across Southeast Asia, China, and the Middle East. It was the opportunity to lead Kayanee that eventually brought me from Singapore to Saudi Arabia. I was immediately drawn here by the vision behind it, and it felt natural to get caught up in the excitement of launching and executing a new and groundbreaking concept in the Kingdom that can positively impact the lives of so many people here. What inspired the creation of Kayanee, and how does it align with Saudi Arabia’s Vision 2030? Kayanee, a portfolio company of the Public Investment Fund (PIF), is an integral part of Saudi Arabia’s Vision 2030, which prioritizes fostering a healthier and more active society. Under the visionary leadership of our Chairperson, HRH Princess Reema Bint Bandar, Kayanee is dedicated to transforming women’s wellness. This comprehensive initiative encompasses dance fitness, apparel, personal care products, supplements, healthy eating, and community education. Kayanee is aligned with PIF’s strategy to discover the capabilities of promising sectors, localize technology and knowledge, and drive the diversification of the local economy, contributing to enhancing the quality of life. Our mission is to inspire and enhance women’s well-being, making us a key player in achieving the vision of a vibrant society. With both physical stores 38