IN CONVERSATION WITH
AS SEEN IN THELIFESTYLEEDIT.COM.AU
greenhouse interiors Founded by Julia Green, Greenhouse Interiors is the destination for boutique textiles, homewares, fine art and interior styling services. The Greenhouse Interiors team contribute regular editorial features to leading interiors and lifestyle publications in Australia and overseas. They also work with commercial brands and boutique artists from concept development to art direction, set design, styling and wholesale distribution. VISIT www.greenhouseinteriors.com.au @greenhouseinteriors
THESEPTEMBERISSUE
[T] Your passion lies within great design and supporting local artists. What drove this passion so much so, that you found yourself building a brand and a business around boutique textiles, homewares, fine art and interior styling services? [J] I became an interior stylist by accident, in truth, I didn’t even know such jobs existed. I met a photographer from Vogue (who bought a couch I was selling off eBay) and he told me I should be a stylist. But I was due to have a baby that day, so parked the idea, and revisited it 6 months later when my mat leave ran out from being a drug pedaller ! (legal one- i sold pharmaceuticals). I called him, and was on a job the next day and have not stopped running ever since. I learned quickly that sourcing was time consuming and you couldn’t always find what you wanted easily, so joining forces with artists for bespoke creations was the go. Then I decided to sell their wares and started GI. It made sense, as I had a strong selling background, and not much of a clue other than intuition about design. So I played to my strengths. The business has grown enormously and organically over the last 8 years and I love seeing so many creatives blossom, we all learn from each other, it’s a positive and supportive environment to work in and be around.
Greenhouse Interiors has now spread to over 10 countries worldwide, did you ever think your brand would become this wide scaled? What do you attribute your success to?
A CURATION OF LIFE + STYLE
Not in a million years. And let’s be honest, there are smoke and mirrors at play here, I am forever a realist, and brutally honest, so it may sound like world domination, but our representation in other countries is still quite small in the grand scheme! Having said that, when we ship work to New York or Italy, we give each other a high five that people on the other side of the globe dig what we do. It’s awesome we are being discovered so far and wide.
TEN | 10
