COOL REAL ESTATE
TOOLS & TECHNOLOGY We can then look at the number of showings in the same zip code area, or, in some cases, the same neighborhood.
SHOWIN GTIM E
Activity Chart $950,000 – $974,999 $975,000 – $999,999
K E L LE R W I LLI AMS LUXURY We made the decision to join Keller Williams Luxury based on their training, culture, and reach. Keller Williams is the largest real estate firm in the world as measured in number of agents and number of transactions, as well as sales volume. As someone who comes to real estate from the tech world, it is also exciting to see the investment Keller Williams is making in
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$1,000,000 – $1,024,999 $1,025,000 – $1,049,999 P R I C E R AN GE
Using this tool, we have found there are certain prices in certain areas that are, for some reason, “dead zones” for market activity. When we list a home, we compile these reports to help us see if we are pricing a home to maximize showing activity. All agents should be using ShowingTime and taking advantage of all it has to offer, but some resist technology. If you are already working with another agent, ask if they use ShowingTime and have paid to have access to the advanced reports.
$1,050,000 – $1,074,999 $1,075,000 – $1,099,999 $1,100,000 – $1,124,999 $1,125,000 – $1,149,999 $1,150,000 – $1,174,999 $1,175,000 – $1,199,999 $1,200,000 – $1,224,999 $1,225,000 – $1,249,999 $1,250,000 10
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50
60
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N UM BER O F SHOW I NG S
SH OW I N GTI M E
Activity Detail LISTING PRICE
TOTAL SHOWINGS
% OF SHOWINGS AT THIS PRICE
MONTHLY AVERAGE
WEEKLY AVERAGE
SHOWINGS PER LISTING
$950,000 - $974,999
64
8.54%
21.10
4.92
9.14
$975,000 - $999,999
114
15.22%
37.58
8.77
7.13
$1,000,000 - $1,024,999
20
2.67%
6.59
1.54
10.00
$1,025,000 - $1,049,999
8
1.07%
2.64
.62
8.00
$1,050,000 - $1,074,999
39
5.21%
12.86
3.00
9.75
$1,075,000 - $1,099,999
52
6.94%
17.14
4.00
13.00
$1,100,000 - $1,124,999
51
6.81%
16.81
3.92
10.20
$1,125,000 - $1,149,999
64
8.54%
21.10
4.92
16.00
$1,150,000 - $1,174,999
63
8.41%
20.77
4.85
12.60
$1,175,000 - $1,199,999
102
13.62%
33.63
7.85
7.85
$1,200,000 - $1,224,999
40
5.34%
13.19
3.08
10.00
$1,225,000 - $1,249,999
56
7.48%
18.46
4.31
11.20
$1,250,000
76
10.15%
25.05
5.85
8.44
120