COOL REAL ESTATE

TOOLS & TECHNOLOGY We can then look at the number of showings in the same zip code area, or, in some cases, the same neighborhood.

SHOWIN GTIM E

Activity Chart $950,000 – $974,999 $975,000 – $999,999

K E L LE R W I LLI AMS LUXURY We made the decision to join Keller Williams Luxury based on their training, culture, and reach. Keller Williams is the largest real estate firm in the world as measured in number of agents and number of transactions, as well as sales volume. As someone who comes to real estate from the tech world, it is also exciting to see the investment Keller Williams is making in

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$1,000,000 – $1,024,999 $1,025,000 – $1,049,999 P R I C E R AN GE

Using this tool, we have found there are certain prices in certain areas that are, for some reason, “dead zones” for market activity. When we list a home, we compile these reports to help us see if we are pricing a home to maximize showing activity. All agents should be using ShowingTime and taking advantage of all it has to offer, but some resist technology. If you are already working with another agent, ask if they use ShowingTime and have paid to have access to the advanced reports.

$1,050,000 – $1,074,999 $1,075,000 – $1,099,999 $1,100,000 – $1,124,999 $1,125,000 – $1,149,999 $1,150,000 – $1,174,999 $1,175,000 – $1,199,999 $1,200,000 – $1,224,999 $1,225,000 – $1,249,999 $1,250,000 10

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N UM BER O F SHOW I NG S

SH OW I N GTI M E

Activity Detail LISTING PRICE

TOTAL SHOWINGS

% OF SHOWINGS AT THIS PRICE

MONTHLY AVERAGE

WEEKLY AVERAGE

SHOWINGS PER LISTING

$950,000 - $974,999

64

8.54%

21.10

4.92

9.14

$975,000 - $999,999

114

15.22%

37.58

8.77

7.13

$1,000,000 - $1,024,999

20

2.67%

6.59

1.54

10.00

$1,025,000 - $1,049,999

8

1.07%

2.64

.62

8.00

$1,050,000 - $1,074,999

39

5.21%

12.86

3.00

9.75

$1,075,000 - $1,099,999

52

6.94%

17.14

4.00

13.00

$1,100,000 - $1,124,999

51

6.81%

16.81

3.92

10.20

$1,125,000 - $1,149,999

64

8.54%

21.10

4.92

16.00

$1,150,000 - $1,174,999

63

8.41%

20.77

4.85

12.60

$1,175,000 - $1,199,999

102

13.62%

33.63

7.85

7.85

$1,200,000 - $1,224,999

40

5.34%

13.19

3.08

10.00

$1,225,000 - $1,249,999

56

7.48%

18.46

4.31

11.20

$1,250,000

76

10.15%

25.05

5.85

8.44

120