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Ben Petersen sitting on the plunge pool’s integral benches
Their mission is to make pools more affordable through mass manufacture in a controlled factory environment
The plunge pool revolution
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The pool can be shipped to site and be quickly ready to swim
The pools can easily fit into Australia’s ever shrinking backyards
60 SPLASH! June/July 2018
PLASH! will be the venue for the official trade launch of a new pool business – The Plunge Pool Company. This is an independent company that has partnered with The Evolve Group and Poolrite on plunge pool design, pool equipment supply and advanced manufacturing. The Plunge Pool Company general manager, Ben Petersen, says the new company will have more Australians swimming more often. “We are revolutionising the pool industry through smart design and advanced manufacturing techniques,” he says. “Our mission is to make pools more affordable through mass manufacture, in a controlled, factory environment, resulting in a high quality, concrete swimming pool that can then be shipped to site, rapidly installed by our dealer network, ready to swim.”
He says they are using smart design to counter the rising cost of living and of construction by creating a ready-made product that can fit into Australia’s ever shrinking backyards. “By focusing on the key elements of mass precast concrete production, smart design and rapid installation, we can bring swimming pool ownership within reach of more people,” he says.
A new market
Petersen believes the current and planned products will create a new market segment. “We see our products as a great addition to a traditional pool builder’s range,” he says. “Whether they’re a concrete pool builder or a fibreglass pool installer, they can now offer their customers an option that will save time and solve site specific problems.” He says the precast swimming pools will help solve the problem of sloping blocks and the cost of above ground construction. “And our patent-pending, high-strength, preengineered design removes the often-clunky looking bond beam, or ribbed system, currently offered to the market.” He says the company has invested heavily in world class R&D in the quest for efficient use of materials. “This has flowed through to the patent pending, monolithic double bench design,” he says. “This unique design offers extreme strength, as well as saving a lot of material, and a lot of manufacturing time. Our benches are not a secondary process or an afterthought, they form what is the strongest pre -engineered precast plunge pool on the market. “We are really excited on where we will take this concept,” he says. See the pools for yourself at Stand 252-256 at the SPLASH! Pool & Spa Trade Show. n Contact: www.plungepoolco.com.au