WOMEN IN PRINT “I’ve also been fortunate to have strong mentors along the way. My father has been a major influence, and David Walton, CEO of Omnigraphics, has been an important mentor, offering guidance and perspective throughout my career.” As a woman in print, Cameron finds skills such as building confidence, earning credibility, and embracing opportunities as key in what has traditionally been a male-dominated industry. “Those experiences have really shaped how I lead and how I approach challenges today,” she added. (L-r) Matt Ashman (Durst Oceania) with Sonya Cameron and Roger Cameron during the Evan Evans Open House last year
Meeting industry needs As far as expansion for Evan Evans in the future, Cameron said the company has diversified into new service areas in recent years, particularly in response to changing customer expectations and market demands. “A big focus for us has been introducing more sustainable options, ensuring we can offer environmentally conscious solutions without compromising on quality or impact,” she said. “We’ve also evolved our approach to be more solutions based, working closely with clients to bring their ideas to life. We really pride ourselves on being able to achieve the imaginable, no matter how complex the brief.
“Another major goal is to further strengthen our solutions-based approach, working more closely with clients to deliver creative, high impact outcomes rather than just print products. We’re also focused on investing in the right technologies to keep us at the forefront of the industry and ensure we maintain a competitive edge. “At the same time, developing our people and maintaining a strong, adaptable culture is a priority, so we can continue to evolve with the industry and deliver consistently high standards across everything we do.”
Capitalising on opportunities
“In addition, we’ve developed dedicated capabilities in fluoro printed fabric solutions, which has opened new creative possibilities for clients looking for high impact, standout visual applications.
Cameron’s advice for young women considering a career in print is for them to back themselves and not be intimidated by the fact that print has traditionally been a male dominated industry.
“We’ve also recently invested in new technology, including the Durst P5 TEX iSUB, which has been a significant addition to our capabilities. This investment strengthens our offering in textile printing, allowing us to produce high-quality fabric applications with greater efficiency and precision.
“There is so much opportunity, especially as the industry continues to evolve with new technologies and applications,” she added.
“It also supports our continued focus on innovation and staying at the forefront of large-format digital printing, ensuring we can deliver the best possible results for our clients while expanding into new and exciting application areas.”
“Be open to learning, stay curious, and don’t be afraid to start at the ground level to really understand the business. Building that foundation is incredibly valuable. Also, seek out mentors who can guide and support you, having strong influences around you makes a big difference.
As for key business goals for the next few years, Cameron said this will be driven by continued growth through innovation and diversification.
“Most importantly, bring your own perspective and ideas to the table. The industry is changing, and diverse thinking is a real strength. Adapting quickly, making decisions in uncertain conditions, and ensuring the business continues to move forward requires resilience and a willingness to embrace change.”
“We want to build on our strong foundations by expanding our capabilities, particularly in areas like textile and sustainable printing, where we’re seeing increasing demand,” she said.
For Cameron, the most rewarding aspect of her role is seeing ideas come to life – from concept through to final execution – and knowing the impact that work can have for clients.
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“What I enjoy most is the collaborative nature of the work and the relationships we build along the way. It’s about working closely with our customers to understand their vision, then bringing it to life in a way that exceeds expectations,” she said. “There’s a real satisfaction in taking an idea, sometimes quite complex or ambitious, and turning it into something tangible and impactful. That process builds strong trust with our clients, and over time those relationships become long-term partnerships. Being a part of that journey and knowing we play a role in helping our customers achieve standout results is one of the most rewarding aspects of what I do. “It’s also incredibly fulfilling to be part of a business with such a strong legacy, while continuing to innovate and push the boundaries of what’s possible in print.” For her strong work ethic and what she has achieved at Evan Evans, Cameron was a recipient of a Printer 50 Award at the 2025 ProPrint Awards. Cameron said the recognition was incredibly meaningful, both personally for her and for the business. “It was a proud moment and a reflection of the journey I’ve been on, growing within the company and contributing to its continued evolution,” she said. “For the team and the wider business, it was a real acknowledgment of the hard work, innovation, and commitment that goes into everything we do. It reinforced the strength of our culture and the collective effort behind our success. “Most importantly, it recognised our ability to keep pushing boundaries and delivering high-quality, forwardthinking solutions in an ever-changing industry.”
June 2026 ProPrint 13