COVER STORY
for CLEANSTAR XPOWER in 2023
C
LEANSTAR XPOWER has declared 2023 as the year of the Tiger, with its ‘Seeing is Believing’ marketing campaign. CLEANSTAR continues to be a market leader in the cleaning industry, whilst XPOWER has grown to become a leading brand in the remediation and restoration space, with an extensive portfolio of products. “At CLEANSTAR XPOWER we pride ourselves on our creative flair,” said Lisa Michalson, Director of Cleanstar. “Each year we tap into a different theme to express and convey our message 16 INCLEAN May / Jun 2023
through a marketing campaign specific for that year. 2023 is the year we release our inner Tiger.” “The Tiger symbolises our strength as a business, our commitment to our customers and shows we are a force to be reckoned with. It is also a commemoration to our beloved Con Terpos, a fanatical Richmond Tigers AFL supporter, who sadly passed away last year and is forever in our hearts here.” “This year, we are excited to be showcasing our extensive range of XPOWER equipment at the RIA Restoration Conference and Trade Show in Melbourne.”
CHECK OUT OUR XPOWER RANGE! Visit us at the 2023 RIA Restoration Conference & Trade Show 31st May – 2nd June Pullman on the Park, Melbourne
STAND #6-7 www.cleanstar.com.au www.xpoweraustralia.com.au