PAPER & DISPENSING
Dispenser science comes in
handy
Innovation and technology are evolving in the paper and dispensing space as companies respond to COVID-19 infection threats, but one thing that is not changing is a commitment to customers and sustainability. Words Cameron Cooper
42 INCLEAN July / August 2022
W
hen Australian swimming superstars Emma McKeon and Ariarne Titmus compete at the Birmingham Commonwealth Games in July and August, they will be part of a hand-hygiene blitz that is drawing on the latest science. About 3000 hand-sanitiser stations will be placed across 15 sites at the Games in England, but they will not just be located randomly. Jonathan Weiss, commercial director of B2B for Europe, Australia and New Zealand at Reckitt,
which owns Dettol, says the deployment of the dispensers will reflect expertise and insights from London School of Hygiene and Tropical Medicine behavioural science experts on sanitiser placement. For example, Dettol’s research has shown that if a hand-sanitiser station is placed on the righthand side of a door, usage will typically be 30 per cent higher than if it is placed on the left. While the jury is out on why this is so – perhaps it could be that more people are right-handed – Reckitt and Dettol are using the