Accor will add Fairmont Port Douglas to its luxury line-up in 2023
Lindsay Leeser – Senior VP President Development & Franchise Pacific
OF LUXURY SIGNATURES ON NEW HOTEL DEALS ARE USUALLY INKED MANY MONTHS AND OFTEN YEARS AHEAD OF OPENING DAY, DEPENDING ON THE CONSTRUCTION AND FIT-OUT REQUIREMENTS. AND WHILE 2020 HAS BEEN A WRITE-OFF FOR MOST, DEVELOPERS ARE EXCITED ABOUT THE YEARS TO COME. 48 HM The Business of Accommodation
We are optimistic about the future of the sector, particularly in the Pacific, as we sit in a strong and beautiful region with great brands. Accor luxury hotels and apartments hold a strong appeal for the domestic / leisure traveller and this will continue. In light of the limitations on international travel and the huge appeal of our region, staycations are becoming increasingly popular. We expect a high demand for luxury, and astute developers and investors will capitalise on this. Luxury is synonymous with providing guests with a tailored stay, and a luxury hotel is certainly well versed in providing guests with an exclusive, secluded and secure experience. The luxury sector’s strengths are ironically well suited to the travel demands raised by a pandemic, providing the guest with peace of mind. All Accor properties have enhanced their cleaning protocols to ensure stays are as clean, safe and comfortable as possible. Accor’s ‘AllSafe’ cleanliness program protects guests and staff, while assuring travellers they can feel safe while staying at Accor’s hotels. The program’s
measures were developed with the support of Bureau Veritas, a recognised world leader in testing, inspections and certification services. Through Accor’s innovative partnership with AXA, all Accor properties also offer free of charge access to expert medical teleconsultations to guests to assist with any medical situations that arise during their stay. As many people have been experiencing lockdown or restrictions, there is strong desire to seek out experiences and unique getaways. Luxury hotels will be key beneficiaries of this pent up demand as borders start to open up and people are able to travel and seek out luxury hotels and resorts.
THE BUSINESS OF ACCOMMODATION IN ASIA-PACIFIC