DEVELOPMENT A bird’s-eye view of JW Marriott Gold Coast Resort and Spa
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LUXURY AND LIFESTYLE HOTELS CONTINUE TO BE IN HOT DEMAND AS TRAVELLERS SEEK CURATED AND PERSONALISED EXPERIENCES. ACCOR Brett Forer, Vice President Development, Pacific
Accor stands as the world’s second-largest operator in luxury hospitality. Driven by our esteemed luxury brands as well as lifestyle with Ennismore, the fastest-growing lifestyle hospitality company where Accor holds a major share, Accor has curated a remarkable global network of iconic, stylish and memorable properties. The Pacific region has long been a strategic focus for Ennismore’s growth, and its entry into the region aligns with the unique attractiveness of the market. In recent years, there has been a rising demand for lifestyle brands, where locals and international guests are looking for authentic, creative and immersive experiences. 94
HM The Business of Accommodation
In 2025, Ennismore will introduce three highly anticipated hotels in Australia – 25hours Hotel The Olympia in Sydney, Mondrian Gold Coast Hotel and Residences at Burleigh Heads, and Hyde Perth – all making their Australian brand debuts. We also recently announced the signing of The Hoxton in Melbourne’s historic Cremorne suburb, which is a melting pot for creativity and innovation and a natural fit for the brand. The Hoxton Melbourne is set to open in 2027. In New Zealand, Ennismore will open Jo&Joe Auckland and Hyde Queenstown in the coming years. Sofitel, the first name in French luxury hotels, celebrates its 60th anniversary in 2024, with the brand currently undergoing a major renovation program globally. Around 26% of the network is committed to upgrading works. Sofitel Sydney Wentworth just unveiled a $70 million transformation including four new bars and restaurants, opened in collaboration with House Made Hospitality. Sofitel Noosa Pacific Resort is set to begin renovations, promising a renewed ambiance of coastal elegance. Meanwhile, the recently launched L’Occitane spa at Sofitel Queenstown offers a one-of-a-kind,