FMCG Business March 2021

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[ category insights ] and operated Whittaker’s celebrates its 125th anniversary this year. Whittaker’s Hundreds & Thousands Block is available from supermarkets (in store and online) and other retail outlets nationwide for as long as stocks last.

Chocolate gifting the Kiwi way… Queen Anne is adding something different to the Confectionery gifting category – it’s chocolate and it’s boxed, but it’s not ‘Boxed Chocolate’. For a unique Kiwi gifting option Queen Anne has introduced a Chocolate Fish Selection 200g box. The boxed Chocolate Fish Selection contains the classic Milk Chocolate Strawberry Marshmallow Fish, a Dark Chocolate Raspberry Marshmallow Fish, a Dark Chocolate Orange Marshmallow Fish, and a Milk Chocolate Pineapple Marshmallow Fish - all made to the original marshmallow recipe which features in Queen Anne’s seasonal ranges. Being New Zealand made and gluten free supports the product’s premium position. The Chocolate Fish Selection 200g follows on the success of the Queen Anne Chocolate Fish 50g range and another Fish Selection is planned for later in 2021. “The Fish Selection links favourite impulse

products to a gifting occasion,” says Managing Director Sarah Adams. As a local manufacturer the heritage brand Queen Anne is growing strongly. “A focus on unique and premium product offerings has built Queen Anne into the fastest growing confectionery manufacturer with 46% growth,” Adams says (Source: MAT to 27.12.20/ top 15 brands - Nielsen). “This growth is over nine times the Confectionery Category average, showing high consumer brand loyalty and generating profits in the category.” Contact your local Alliance Marketing representative for further information on the Queen Anne range.

“A FOCUS ON UNIQUE AND PREMIUM PRODUCT OFFERINGS HAS BUILT QUEEN ANNE INTO THE FASTEST GROWING CONFECTIONERY MANUFACTURER” MANAGING DIRECTOR SARAH ADAMS

FMCG Business produces a monthly snapshot of category news and highlights, based on information from participating clients and Nielsen data available at time of print. To showcase your products in upcoming category reports, please contact trubanowski@intermedianz.co.nz.

New Zealand handed crafted chocolates since1925 www.queenanne.co.nz