158 | SALES
New female price record set at Designer Genes A new Hereford female price record was set at Designer Genes 2021 at 13,000gns. The sixth annual Designer Genes sale at Shrewsbury Auction Centre saw a new female price record set for the Hereford breed, with 13,000gns paid for Pulham Diadem 6th from PRJ and LR Vincent, Pulham Market, Norfolk. Following a bidding frenzy, the September 2020-born heifer was knocked down to A Whitfield, Wem, Shropshire. A class winner at the virtual National Hereford Show 2021, it is by Pulham Ranger which sold to Ireland and out of Clipston Diadem M12. In all, 13 lots of Hereford females from 12 consignors sold to average £5,645.77, with a clearance of 86 per cent.
Pulham Diadem 6th sold for 13,000gns
The second highest bid of the day at 10,200gns was made by L and L Bowen, Nelson, Glamorgan for Dendor 1 Ruby 37th from DE, ED and AL Jones, Caersws, Powys. Sired by former Royal Welsh Show champion Gouldingpoll 1 Moonshine, it is the first daughter from Dendor 1 Ruby 25th to ever sell which is a maternal sister to Dendor 1 Ruby 29th, the 2018 female of the year. Next in the money was Auckvale 1 Beth 2023T from W and R Kemp and sons, Bishop Auckland, Co Durham which sold at 7,000gns and joined the Pulham heifer in A Whitfield’s acquisitions. Crowned senior female champion at Agri Expo 2021, this heifer was the first
Dendor 1 Ruby 37th sold for 10,000gns