HEALTH & FITNESS EDITION
Unique Personal Training Q&A with SKfit Studio CEO by Janice Charles, Consultant, The Franchise Consulting Company
W
e had the pleasure of sitting down with SKfit Studios CEO, Sylvester King. We are excited to share this fantastic emerging fitness franchise with you!
SO JUST WHAT IS SKFIT? SKfit is a Personal Training Studio franchise opportunity for Owner/Operators or those seeking a semiabsentee franchise fitness concept. SKfit provides Personal Trainers with a place to train their clients. New clients also come in and request individual training, so it is available to anyone seeking one-on-one personal training. SKfit also provides their signature Supplement Line and SKfit Branded Merchandise. Both are very popular with SKfit clients and provide additional sources of income to franchise owners. SKfit has their corporate location in San Diego, CA. They have two franchisees in the New Jersey area with multiple new locations in the works. Let’s learn more about SKfit from “Sly”! WHERE DOES YOUR PASSION FOR FITNESS COME FROM? The passion for fitness stems back to when I was younger and watched the movie “Rocky”. It inspired me to embrace the notion that no matter what’s going on around me, I had a chance to do what I wanted to do when it came to working out. If I worked as hard as I could and made sure nobody out worked me, I felt like I’d succeed.
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WHY DID YOU DEVELOP SKFIT? As a Personal Trainer, I ran into a bunch of walls working for other gyms that I deemed unfortunate. I wanted to have a space where I could train and work out and provide the same opportunity to other trainers. I developed SKfit by taking pieces from other gyms, then developed a first-class studio with SKfit. My main goal upon development of SKfit was to ensure trainers wouldn’t have the frustrations they faced in regular gyms. We really wanted to provide a training studio modified just for trainers. WHO ARE YOUR TRAINERS AND WHAT QUALIFICATIONS DO THEY NEED? We have all different types of personal trainers, from athletic to senior trainers. We are a partner facility with the National Academy of Sports Medicine. They have worked with us for over 20 years and are there to help us improve. Our trainers need a CPT (Certified Personal Trainer) certification from any nationally accredited school. WHO ARE YOUR CLIENTS AND HOW CAN THEY GET A PERSONAL TRAINER? Our clients typically live in the neighborhood surrounding our studios. Many come to us looking for a trainer. They would rather workout individually so there isn’t pressure to perform in front of others. Individual training provides a comfortable setting for those who may not be sure about fitness and health. Many are the “Average Joe” looking to get one-on-one time in with a professional trainer. WHAT TYPE OF CLIENT IS BEST FOR YOUR STUDIO? DO THEY HAVE TO BE IN EXCELLENT SHAPE? Everyone is our ideal client! All our clients come to us with different needs and abilities. Personal