BUSINESS SPOTLIGHT
Our Business has Never Been More Relevant by Valerie Brown-Dufour, President, WSI
years, we've continued to embrace and adapt to the digital marketing economy so that we can innovate based on our clients' needs and demands.
The Demand for Digital Has Skyrocketed
NOW IS THE TIME. That’s what we tell anyone who is looking to purchase a WSI franchise in today’s economy. That’s because there has never been a better time to work in the digital marketing industry and join the WSI franchise network. Our ability to operate virtually, coupled with the increased demand for our services, has made WSI and our franchise opportunity more relevant than ever before. For more than 25 years, we’ve helped businesses digitally transform how they generate leads and sales, promote their brand, and interact with their customers online. Throughout these
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MARCH 2021 | WWW.FRANCHISEJOURNAL.COM
Amidst the pandemic, the growth of the digital marketing industry has soared. Consumers are relying on online shopping for everything. And there is no doubt that trend will continue. According to Forrester’s research, “42% of U.S. adults are shopping more at onlineonly stores. And 42% won’t be returning to in-store shopping any time soon.” This means businesses are
more reliant than ever on digital marketing to attract, convert, close, and delight their customers. WSI Digital Marketing Consultants are positioned perfectly to help guide clients through their ongoing digital transformations.
Our Business Model Has Never Been Stronger
The WSI business model flourishes in a virtual environment. Despite social distancing, lockdown protocols, and stay-at-home orders, our franchisees remain 100% operational. Unlike more traditional bricks and mortar franchise offerings, our franchise system can be run virtually from your