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Returning Home to Start a Legacy Business, This Couple
Dove into the Booming Home Improvement Segment with Floor Coverings International by Rhonda Sanderson, CEO, Sanderson & Associates
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loor Coverings International surely attracts couples who have had professional careers for a couple of decades, and they are now ready to combine their rich skillsets and work together on something of their own. Chip Dozier and his wife Katie are such a couple. They opened Floor Coverings International of Midtown St. Louis in April. Katie, who serves
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as the administrative and business professional, and Chip, who manages the rest, have been showcasing FCI’s extensive collection of over 3,000 flooring samples to homeowners in their territory since opening and the customer feedback has been “fantastic” according to Chip. What sets Floor Coverings International apart from traditional flooring retailers is their unique mobile showroom.
JANUARY 2025 | WWW.FRANCHISEJOURNAL.COM
This innovative approach brings everything a customer might need directly to their doorstep, including flooring samples, installation options, and scheduling services. This eliminates the need for customers to visit big box stores, where they often struggle to find assistance in the flooring section. Chip Dozier brings a wealth of experience and a unique perspective to his flooring business. With a decadelong career as an Anesthesiologist Assistant, Chip has honed his ability to earn trust quickly, a skill he finds invaluable in his latest role. Reflecting on his career shift, Chip explains, “The pandemic was a turning point for me. I faced pay cuts and hazardous situations, and the healthcare system’s focus seemed to shift away from patient care. It was time to look for an exciting new career.