HEALTH & WELLNESS
Beyond Senior Care: How Butterfly Home Care Is Redefining Home Care for Every Age by Becky Wang, Founder & CEO, Butterfly Home Care
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hen most people hear the words home care, they immediately think of senior care. At Butterfly Home Care, we believe the need—and the opportunity—is much bigger. We built Butterfly Home Care around a simple idea: people of all ages deserve the opportunity to live safely, independently and with dignity in the place they call home.
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That includes seniors, but it also includes children, young adults and adults living with disabilities, including individuals with autism and other intellectual and developmental disabilities. Home Care Is Not Just Senior Care The traditional home care industry has largely been built around an aging population. That is an important and growing need, but it represents only one part of the
SEPTEMBER 2026 | WWW.FRANCHISEJOURNAL.COM
families who require support at home. A young adult with autism may need help developing daily living skills, maintaining routines or participating more independently in the community. An adult with a disability may need assistance with personal care and everyday activities. A family caring for a loved one with significant support needs may need dependable caregivers who understand that care is not one-size-fits-all. These families need support too. That is where Butterfly Home Care is different. Our vision is to build a home care brand that can support people throughout different stages of life—not define home care by a person's age. Understanding the Entire Family When a person needs care, the impact extends far beyond that individual. Parents worry about who will care for their child as they grow older. Adult children worry about aging parents. Families struggle to balance careers, children, finances and