W I T H H I S F E E T S T I L L R E S O L U T E LY ON TERRA FIRMA, THE VERSATILE LONDON-BORN MODEL HAS WA L K E D H A RV E Y N I C H O L S ’ C AT WA L K , M O D E L L E D F O R L E V I ’ S , BARBOUR AND HUGO BOSS, AND IS ‘ DANTE’ IN THE POPULAR ACTIONA D V E N T U R E G A M E D E V I L M AY C R Y 5
MINUTES WITH
adam cowie Was being a male model a career choice?
Not to begin with. I was working in sales and marketing until my employer went bust, which was not a reflection on my advertising prowess, you understand. As a result, I was made redundant. But it just so happened that a few weeks earlier, my wife had sent some images of me to a local modelling agency, which agreed to take me on. To be honest, it was perfect timing. Were you interested in fashion as a child?
The Mickey Mouse sweatshirt and joggers combo I’m wearing in an early photo of me suggests not! Your favourite modelling jobs to date?
A couple standout but for completely different reasons. I flew to Serbia a few years ago so that my face and body could be scanned for a video game called Devil May Cry 5, in which I was the lead character, Dante. This was huge for me, because I used to play Devil May Cry games when I was at university
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and loved them. I’ve received loads of positive and kind feedback from fans of the game, and I really hope that they decide to make another. It was a pretty successful game, so there’s every chance they will. The other job was driving at high speed around a racetrack in a brand new, state-of-the-art Jaguar sports car. That was loads of fun! Which clients have you most enjoyed working with?
Most of the designers I’ve worked for aren’t big fashion houses – they are businesses which are successful in their own countries, but don’t have the
Hilton La Romana