Centa IP CENTA IP REPRESENTS YOUTUBE’S HOTTEST STARS Global licensing agency Centa IP is representing two of the hottest YouTube influencers today across Australia & New Zealand.
Ryan’s World sales growth continues to defy the odds during the pandemic reaching nearly a half a billion dollars in sales in over 50 categories and 5000 SKU’s. Pocket.watch, the exclusive studio partner for Ryan’s World has continued to develop the brand to create newness, differentiation and exclusivity while expanding it beyond the YouTube channel while aiming to make Ryan’s World THE number one global brand for kids 4-8. Here in Australia the Ryan’s World YouTube channel regularly achieves up to 28 million* views a month and up to 5 million views in New Zealand (December 2020). But, Ryan’s World is not just a YouTube channel. Ryan’s World content has expanded to Amazon Kids+ with Super Spy Ryan which launched in November 2020 and in 2021 Ryan’s World content will be everywhere with specials, original content (Super Spy Ryan and Ryan’s Mystery Playdate) and Ryan & Friends. New consumer product programs through 2021 include Ryan’s World Tour with Ryan and his friends going on a World Tour visiting 80 countries and landmarks with lead retailer Big W launching in February 2021. Then in September 2021, Big W will launch Galaxy Explorers. In Australia and New Zealand, Ryan’s World is a stellar franchise and there’s more to come. The franchise is growing and the opportunities to partner with Centa IP have never been better. We will continue to build the brand with new and unique programs that are across all platforms and types of businesses, with more marketing and promotional support than ever before to ensure that we maximize business together. Centa IP has also recently launched pocket.watch’s newest franchise “Love, Diana — The Princess of Play”. Starring Diana from the YouTube channel Kids Diana Show, the secondlargest YouTube channel in the world (Tubefilter 4th January, 2021), her massive global reach across her YouTube channels has garnered over 166 million subscribers and over 85 billion lifetime views since the first channel launched in 2015! Here in Australia Kids Diana Show's meteoric rise has captivated over 26 million monthly viewers and over 4 million in New Zealand in December 2020.
The Bugg Report Magazine
Welcome to The Bugg Report Magazine — Edition 35