1 July July2026 2026 Success Stories
EIC Survive & Thrive 2026
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SuccessStories Stories July 2026 Success
Story type #resilience (main category) #digital & AI #enviromental sustainability & social impact #people & competency
Genesis (Global) Keeping pace with an unpredictable energy market William Pilkington Managing Director at Genesis
How is Genesis thriving? Over the last four decades, Genesis has established itself as a market-leading consulting company, delivering high-value advisory services to the energy industry. With more than 15 locations globally, the company supports clients in shaping early-stage and front-end decisions across oil and gas, carbon capture, hydrogen, downstream and power projects. Following its 2022 restructuring, Genesis has returned to profitability and grown order intake by 50%. This performance reflects the organisation’s sharpened focus and strengthened foundations. In a market defined by uncertainty, Genesis continues to adapt with clear priorities and strong execution—investing in people, advancing digital and AI capabilities, and evolving alongside clients. By combining deep engineering expertise with pragmatic, decision-led advisory, the company remains a trusted partner in navigating an increasingly complex energy landscape. The challenge - Genesis advises clients on decisions that shape projects from concept and field development through to FEED, decarbonisation strategy, brownfield optimisation and decommissioning. Today’s energy landscape is fast-moving and increasingly uncertain. Clients face a dual imperative: to decarbonise while maintaining energy security. At the same time, geopolitical disruption continues to reshape regional dynamics, making long-term planning increasingly complex. In 2026, uncertainty became more pronounced. Key markets changed rapidly, and clients became more cautious about their strategic investments. For a people-driven advisory business, where value depends on deploying the right expertise at pace, this creates structural pressure. Sustaining performance in the current environment requires more than technical excellence. It demands agility and flexibility, and an organisation able to absorb change while continuing to deliver consistent, high-quality advice as client needs evolve.
The solution - Genesis has responded with a clear, structured and resilient approach built on three priorities: people, strategic breadth and digital capabilities. People: Genesis continues to invest in people as its key differentiator. In 2026, the company focused on hiring in environmental and sustainability roles, strengthening power systems capability and continued investment in graduate recruitment. At the same time, the profile of talent is evolving. Genesis is building digital and AI capability from the ground up, with mandatory online AI training and offsite bootcamps aimed at embedding these tools into project delivery. The focus is to strengthen expertise, enabling people to work more efficiently and deliver greater impact. Clear and consistent communication has been critical in maintaining alignment and momentum. Through regular town halls, ongoing communications and face-to-face meetings with leadership at all offices, Genesis has reinforced a shared sense of direction and stability across the organisation. Strategic breadth: As client needs shift, Genesis continues to expand its capabilities across the energy value chain. This includes growth in power systems, ESG, due diligence and owner’s engineer services, alongside continued strength in brownfield and decommissioning, particularly in the UK, US and Malaysia. Projects such as the Stanlow terminal reflect the integrated approach, combining resilience planning with CCUS and sustainable aviation fuel (SAF) facilities. Genesis continues to align closely with its clients, adapting its offer as their strategies evolve. Digital and AI: Digital capabilities are being embedded across the company’s workflows. AI is applied to improve tendering processes and enhance technical outputs, alongside the development of next-generation cost estimating tools that draw on nearly 40 years of proprietary data. This transformation is driven from within. Through programmes such as the Delta initiative, employees take clear ownership of continuous process improvement. Those closest to the work are responsible for identifying, designing and implementing improvements, ensuring changes are practical, adopted and embedded in day-to-day activities.
Benefits ▸ Order intake increased by 50% between 2022 and 2025. ▸ Returned to profitability following 2022 restructuring.
Key findings For young people ▸ Be resilient, keep learning and invest in your-
self to stay relevant in a changing market.
For industry ▸ Embrace AI while continuing to invest in
people, talent and long-term capability.
For government ▸ Provide clearer, more joined-up energy
policies to support both energy security and transition.
Genesis at a glance: Key products and services: advisory and technical consulting services. Main industries served: ▸ Oil and gas – 55% ▸ Carbon capture – 20% ▸ Conventional power – 7% ▸ Hydrogen – 5% ▸ Offshore renewable energy – 2% ▸ Offshore renewable energy – 1% ▸ Others (energy) – 10% Headquarters: London, UK Year established: 1988 Number of employees: +600 Revenue from exports: 50%
The Impact: The impact of these decisions is already being felt. Client satisfaction and staff engagement are at record levels, reflected in the highest-ever response rate to the annual My Voice survey in 2025. Attrition remains low, and the business continues to grow in a challenging market with strong win rates. Genesis is profitable, stable and continues to hire in a year when many advisory competitors are not. Genesis is using the current period to strengthen internal capabilities, positioning itself to move with confidence as the market evolves and to lead when investment momentum returns.