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Success Success Stories SuccessStories Stories
EIC Survive & Thrive X EIC Survive &&Thrive 2026 Survive Thrive 2026
July 2026 July 2026 July 2026
Story type #transformation (main category) #optimisation #people & competency #service & solutions
Genesis (Americas) Strengthening Market Position in the US Edward Hernandez Head of Country at Genesis US
How is Genesis thriving? Genesis is a market-leading consulting company with a global presence across 15 locations, providing high-value advisory services to the energy industry. In the US, Genesis has strengthened its market position by sharpening how its capabilities are communicated and aligning its operating model around a consulting-led approach. Today, the team is focused on articulating the depth and breadth of its offering across the upstream, downstream and sustainable energies sectors, delivering tailored advisory rather than standardised outputs. These efforts, combined with targeted client engagement, have contributed to improved financial performance, consistently high client satisfaction (9+/10) and increased order intake. Employee engagement has also improved over the last two years. This has helped the company establish a strong internal identity and clear strategic direction. The challenge - For more than three decades, Genesis has supported clients’ investment decisions with pragmatic, highly specialised advisory services, covering upstream development, debottlenecking, brownfield optimisation and decarbonisation. The company’s value is rooted in multi-disciplinary engineering and deep regulatory understanding, allowing it to provide bespoke solutions that closely align with client objectives. Genesis is a subsidiary of Technip Energies, which was formed in 2021 from the spin-off of Technip and FMC Technologies. This transition has influenced Genesis’ position in the subsea market, with a growing emphasis on partnering with clients to support sustainable energy projects. At the same time, subsea remains a core strength of Genesis’ business, underpinned by deep technical expertise and a global footprint. As a trusted advisor, Genesis supports clients in addressing market challenges and navigating the evolving energy mix, applying a consistent, end-to-end methodology across all projects.
In parallel, Genesis’ successful diversification into downstream and sustainable energies impacted public perception around the company’s core offering. In response, Genesis has taken steps to clarify external messaging, highlighting its consulting expertise and continued leadership in hydrocarbon advisory. The solution - Overall, Genesis remains a leader in the subsea and upstream markets, with an established track record of supporting both fossil and sustainable energy projects. Targeted industry events, focused client engagement and consistent messaging helped the business address misconceptions about its capabilities. Internally, the organisation conducted a deep audit of its capabilities to understand which skills differentiated the business, where further development was needed and where gaps were preventing full deployment of resources. With a clearer view of internal strengths, Genesis shifted its attention to accessible external markets. A thorough assessment highlighted where demand aligned with existing expertise, including opportunities in brownfield refining projects along the Gulf Coast. To capitalise on these opportunities, Genesis strengthened its team with individuals who had strong existing industry relationships and a deep understanding of client needs. Hiring efforts helped open doors and supported the company’s commercial transformation, while the business development team refocused on areas most closely aligned with Genesis’ technical strengths and strategic priorities. Company messaging also became clearer, and participation in events became more targeted, ensuring effort was directed where it would have the greatest impact. These coordinated steps led to significant, tangible results. Financial performance improved markedly, with stronger margins, revenue growth and increased order intake. The firm successfully retained existing clients while adding new ones, with a global client satisfaction consistently averaging above 9 out of 10. Today, Genesis has a highly engaged workforce aligned with the company’s renewed strategic direction. Having overcome perception challenges and navigated significant change, the advisory business is well-positioned to maintain its momentum for years to come.
Benefits ▸ Clearer positioning and targeted engagement have driven revenue growth, improved margins and increased order intake. ▸ Talent focus and flexible resourcing have improved utilisation and agility, with client satisfaction above 9/10.
Key findings For young people ▸ Build diverse skills and commit to contin-
uous learning.
For industry ▸ Prioritise employee well-being and cul-
ture to attract and retain talent.
For government ▸ Strengthen STEM education to grow the
domestic engineering workforce.
Genesis at a glance: Key products and services: energy consulting and engineering advisory services. Main industries served: ▸ Oil and gas – 85% ▸ Offshore renewable energy – 5% ▸ Carbon capture – 5% ▸ Hydrogen – 4% ▸ Conventional power – 1% Headquarters: London, United Kingdom Year established: 1988 Number of employees: 100 (US) Revenue from exports: 60%