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Success Stories
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Your trusted advisor on the journey to a sustainable future
Story type #energy transition (main category) #collaboration, #environmental sustainability, #transformation
Genesis Facing up to energy transition challenges and doing something different Helen Coleman Managing Director How is Genesis thriving? For any consultancy firm, no matter the industry it operates in, the ability to understand and find answers to customers’ challenges is paramount to success. Genesis, a company with a successful track record spanning three-decades, recognised it had to do something different when clients began seeking long-term, sustainable strategies that align with energy transition targets and net zero ambitions. Through a mix of hiring and retaining key talent, evolving internal processes and close collaboration with clients, a new and innovative Genesis has emerged. The challenge - The global energy industry is undergoing a significant transformation, presenting both exciting opportunities and uncertainties. Indeed, the energy transition shift has created immense potential for diversification, innovation, and blue-sky thinking to drive growth in nascent markets. For Genesis, a leading consultancy services provider to the sector for 35 years, the need to evolve and diversify to support its clients’ transitions has been recognised and undergoing implementation for some time. Previously, environmental and emissions reporting, as well as impact reductions, were viewed as necessary regulatory requirements and reporting. However, following the Paris Agreement in 2016, emission reductions have taken centre stage within our client’s agenda. Genesis’s clients are now implementing real improvements before it is mandated, embracing sustainable practices across the entire energy industry value chain, from production to consumption, to achieve net-zero emissions. The company has also witnessed a shift in its traditional clients, which have diversified and included renewable energy sources and energy storage in their portfolios and focussed on energy efficiency and the use of new technologies. The solution - To better support clients during these journeys, Genesis has continually evolved its own offering. It has enhanced its base of existing and transferable skills, retrained key people, brought in new talent, and leveraged its parent company’s experience in renewables and hydrogen. Moreover, the firm has developed new tools such as
GenCAT (for carbon assessment) and is also developing a platform of tools, Gen-Clarity, to assess environmental impacts. Alongside this, Genesis refined its internal processes and the ‘Genesis Way’ of working, which is transferable to all its services. In doing so, the company has been able to improve the efficiency and effectiveness with which it delivers projects for clients. Clients have also been closely consulted throughout the process, a key part of the Genesis evolution centring around collaborating with customers to find innovative solutions to their challenges. Off the back of these conversations, the company’s overarching mission was updated – now, Genesis supports clients in their journeys to a more sustainable future. Its services support them in realising their net-zero ambitions, ensuring they have all the information required to make sound investment decisions. This strategic realignment has paid dividends over recent years. Today, the company has a whole new portfolio of customers in sustainable energies that traverse many industries, with successes spanning metals and mining to waste-to-energy developments. Since 2017, Genesis has witnessed a resurgence of CCUS. The company has been involved in almost all CCUS clusters in the UK and was recently selected as the Northern Endurance Partnership contractors and awarded the Viking CCUS project. Indeed, its expertise in this area has positioned Genesis as a market leader in CO2. Meanwhile, six years ago, Genesis worked on its first hydrogen project, its clients seeking to understand the feasibility of such developments and how they could contribute to their net-zero strategy. Since then, the company has performed over 70 studies in hydrogen, including the Doggerbank Green Hydrogen and Pamelia Hydrogen projects in Western Australia. Genesis has also developed expertise and tools to evaluate the different pathways of Power to X, including supporting Breakthrough Energy in its due diligence for E-fuel investments. Because of its embrace of a ‘dare to do something different’ culture, Genesis is now better positioned to handle future changes and challenges as the energy market continues
Benefits ▸ Genesis’ diversification strategy was successful as company today has a completely different portfolio. ▸ Experience in CCUS has enabled projects and awards win.
Key findings For industry ▸ Create new solutions, be adaptable. Collaborate to tackle complex challenges and drive innovation. ▸ Working with the public to gain support and build trust is crucial for maintaining a positive reputation and ensuring long-term success. For government ▸ Prioritise joined-up policy making throughout the value chain, including off takers, infrastructure, and other key.
Genesis at a glance: Key products and services: advisory and technical consulting services for the energy sector. Main industries served: ▸ Oil and gas – 50% ▸ Conventional power – 5% ▸ Offshore renewable energy – 5% ▸ Onshore renewable energy – 5% ▸ Hydrogen – 5% ▸ Carbon capture – 15% ▸ Others (energy): downstream – 15% Headquarters: London, UK Year established: 1988 Number of employees: +500 Revenue from exports: 90%
to evolve. The firm’s evolution has made it a stronger and more competitive entity, one which will play its part as the world turns to a decarbonised energy system and net zero solutions now and in the future.