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Success stories
TEXO Much more than a video streaming solution
Pat McKay, Director
How is TEXO thriving? TEXO believes in innovation. Rather than being content with the way things are, the Group and its divisions are always looking for ways to improve and offer greater value to customers. TEXO Technologies already knew that its video-streaming platform was a great tool. But the team felt it had much wider applications across multiple sectors. In order to tap into that market, the division took the decision to investigate that growth potential. After listening to customers, testing the waters with different marketing campaigns, developing a new training programme and building a portfolio of successful use cases, the business is gathering financial and reputational momentum. The challenge Expanding TEXO’s technologies across several new markets presented a range of challenges, the most pressing of which was creating market awareness. The division, established in 2022, had two product lines: a remote streaming solution; and a data management platform The original market focus for the technologies relied on meeting survey, inspection and maintenance needs. However, senior leaders in the business saw an opportunity to rebrand both product lines, expand their use cases and demonstrate the considerable value they can bring to customers. The video platform was identified as a gamechanger. Traditional video streaming solutions offered limited
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EIC Survive and Thrive
functionality for industrial users, whereas TEXO’s product offered features including remote snapshots from a video stream, live annotation, footage storage and facial recognition redaction. The ability to live stream from a bodycam also offered numerous advantages for energy sector customers, especially around conducting and viewing asset inspections remotely. The challenge lay in branding this technology properly, getting the right messages out to the market, and building a team that could maximise the product’s potential. Now called ‘Fuse’, this solution was much more than a video streaming solution. The solution TEXO built a plan to address these two key challenges: Messaging and building a team. First, the company undertook a major listening exercise. This involved talking to customers about their own challenges in light of the operational changes they experienced during and after the pandemic period. TEXO used the results of these conversations to build a clear idea of how Fuse could support these customers to work more efficiently, safer and across borders. Alongside this, TEXO Technologies developed a series of test marketing campaigns and carefully tracked their performance. The firm examined the success of and response to different types of content – for example, using streaming cameras on machinery such as cranes to create a small campaign directed at construction and port services. This revealed what messaging was having an impact, helping the team to focus its efforts and budget in the most productive markets. Secondly, the division started to look for the perfect
2023