Veronica & Jerome - Where The Heart Is Catering & Events

By Terry L. Watson

Photos Provided by Veronica Henry

Veronica and Jerome Henry of Cleveland, OH are genuine representatives of what love, hard work, and dedication look like. Their union of 14 years has produced several successful businesses and many beautiful memories. Still, they admit that none of what they’ve accomplished outweighs their desire to serve others.

Veronica and Jerome are the owners of Where The Heart Is Catering and Events and Where The Heart Is A New You. Their catering business is a full-service offsite catering company that caters to all types of events such as weddings, birthdays, retirement parties, baby showers, school, and corporate events. They offer everything from food to full-blown decorations, including Table Linens, Centerpieces, Wall Monograms, 360 and Selfie Photo Booths. They also have flexible setup options from Full Service, Presentation Setup, and Drop Offs. While Veronica focuses on the food side and decor design side of their business, Jerome works tirelessly behind the scenes to make sure every aspect is executed and carried out with perfection and excellence.

Born and raised in the inner city of Cleveland, particularly in the Collinwood community, Veronica discovered her passion for cooking at a very young age. She recalls working alongside her mother in the kitchen. Her father worked second shift at Ford Motor Company, and Veronica would prepare him food and put it in the oven until he came home. She says, “I remember sleeping light and listening for his key in the lock, and then I would go running to the kitchen to get his food out for him to eat dinner. I would sit there with my hands on my cheek, smiling and waiting for him to eat the meal I had designed for him. My father would eat the whole plate as I sat there and watched him.”

The dish she created for her father consisted of ground beef, elbow pasta, ketchup, barbecue sauce, and hot sauce. Veronica poured her heart into that meal and said it felt great to cook for her father. However, she would find out years later that her father didn’t like ground beef. It didn’t matter, Veronica said, because “My father was truly a girl’s dad, My hero and food taster.”

Where The Heart Is A New You provides corporate in-service and training for companies and individuals that want to offer their clients a new method of treating and caring for people. They offer lessons on receiving people with warmth and how to maintain a professional presence. Their clients are those who are committed to personal development and self-improvement and who are engaged in the constant pursuit of excellence.

Jerome is also a native of Cleveland. He is an experienced Service Recovery Specialist and has over 25 years of experience. He has always possessed leadership qualities, many of which appear while he conducts business. He is complimented often for his level of professionalism and genuineness. He is known for leaving lasting impressions on his clients and providing valuable tools and information for them to reference in personal and professional arenas. He says, “When a person lives true to who they are, it makes it easier to help and leave lasting impressions. This is the way of light, and we are light. Be the light that you are.”

After graduating from high school, Veronica attended the University of Akron and studied Criminal Justice Technical Education. During this time she had an apartment and would prepare meals for her friends, such as Barbecue Neck Bones, Fried Pork Chops, Fried Chicken, Macaroni and Cheese, Yams, Greens, Pinto Beans, Corn Bread, and more. “All you had to do was tell me that you were hungry, “ she says. Veronica’s apartment was that apartment where people on campus knew they could always come and get a meal. After graduating from The University of Akron, she landed a job working for Cleveland Municipal School District as a Learning Disability Tutor for 12 years. After leaving there, she worked a few other jobs in the same field but soon decided that she really wanted to do something else more fulfilling. “I knew it was something more profound on the inside, drawing me to cooking and entertaining on a different level,” Veronica says. So, in 2010, she decided to start a catering company. In 2012, she enrolled in Culinary School at Cuyahoga Community College and perfected her craft.

Veronica says when God gave her the vision to start the catering company, she asked Him what she should name the company. “I heard Where The Heart Is. I was told that name would be the umbrella for many companies,” she says. “In 2013 we changed the name from Where The Heart Is Catering to Where The Heart Is Catering & Events.”

Veronica said their company, Where The Heart Is A New You, is birthed out of a desire to help people tap into the true essence of who they are by loving and accepting themselves. Their focus is also on assisting and teaching good customer service skills and using your inner voice to pursue the business you have always wanted.

While the official starting date for Where The Heart Is A New You is October of 2021, Jerome says the company services came to him in 2006. “My wife and I wanted to have a community and peoplefocused aspect to our catering and event décor. We wanted to emphasize customer service and people treatment,” he says.

Since its inception, Where The Heart Is A New You has been able to keep the product highly potent and consistent and keep the subject of people treatment interesting. “Maintaining the integrity of our product has meant making hard decisions on what business to pass on and structuring the work so that it produces the same high-quality outcomes,” Jerome says.

Veronica says she is inspired by Jerome’s encouragement and support. “He’s my biggest supporter and loudest cheerleader. It’s nice to have a Booster Club in the audience when you’re moving off pure vision and determination,” she says. She is also inspired by her brother William, who she says reminds her “Presentation Is Everything”, a motto she has spoken since the beginning of her business journey. She also shares that running a business can have its challenges and says her biggest challenge is to remember the answer is inside of her, and she must be willing to go inside.

Pictured with Veronica & Jerome (left to right) are Tiera Patillar, Aisha Tate and Sharrell Pointer. These are some of the faces behind the excellence of Where The Heart Is Catering & Events

Their advice to up-and-coming Chefs, Caterers, or Event Designers is to know your worth and never devalue what you do and offer. “Know the signs when it’s time to walk away from the deal. Most importantly, know that it’s ok to walk away from the deal,” she says.

In the future, Veronica and Jerome plan for Where The Heart Is Catering & Events to offer a one-stop shop, state of the art event venue that can accommodate four events of 250 people at the same time. “We are writing our vision and making it plain,” they shared. To learn more about Veronica and Jerome, and Where The Heart Is Catering & Events, and Where The Heart Is A New You, please visit their website.