Huami Magazine Charleston May/June 2022

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The Mobile Eyewear Experience Lady E Specs & Wood You? Specs by J. Franklin By Monica Montgomery Photos Provided by The Mobile Eyewear Experience

The fashion industry is constantly changing, and entrepreneurs like Erika Hendrix and James Smith are always looking for new and better ways to give customers what they want. Erika Hendrix wore glasses for years, but she could no longer wear contacts after a stroke in her left eye. Erika discovered that wearing glasses was an outlet for her creative side. “My glasses are the one fashion accessory that I’m very unreserved about. I wear a lot of bold colors and unique styles. My choice of eyewear allows me to be one hundred percent me!” Like most of us who have become accustomed to online shopping, Erika was a consumer looking for something special when she found Wood You? Specs by J. Franklin. Erika became a repeat customer and came to the attention of owner, designer, and entrepreneur James Smith. “I started this business, Wood You? Specs by J. Franklin, five years ago and never thought it would grow to where it is now,” James shared. “I got into this industry because I’ve always been a fashion-forward kind of guy. People would see me and how I dressed and carried myself and say, ‘Hey, where did you find that?’ When I started posting pictures of the glasses, people all over noticed, including Christian comedian Jonathan Slocomb. He reached out and became my brand ambassador, and things just took off from there,” James explained. James is also someone who mentors other entrepreneurs, specifically in designer eyewear. “I’ve helped several people start their own designer eyewear line, and everyone has enjoyed their individual level of success.”

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