Skip to main content

Tequila & Spirits Magazine * March/April 2024

Page 23

COURTESY OF VON PAYNE BLACK

Von Payne Black

Changing the Way People Think About Whiskey

Von Payne Spirits LLC, a craft spirit company based in Clearwater, Florida, has crafted a truly unique product that has captured the eyes of connoisseurs and newcomers alike. The introduction of Von Payne Black, a Premium Blended Whiskey infused with Natural Black Currant, challenges the norms traditional whiskey market and invites everyone to “Discover the Pleasure of Payne.”

Former tech CEO and entrepreneur, Steve Allen, drew inspiration from four adult daughters and a lifetime of living on the fringe of alternative cultures. As a traditional bourbon drinker himself, he thought if “I could make a bourbon my daughters would drink, I could open up a new space in the market.” After years of experimentation and countless designs, Von Payne Black was brought to market in 2021.

TEQUILAANDSPIRITS.COM | 23


Turn static files into dynamic content formats.

Create a flipbook
Tequila & Spirits Magazine * March/April 2024 by Tequila & Spirits Magazine - Issuu