Unacceptable Usage of the TKE logo
Proper use of the logo is essential to maintaining the integrity of the organization. The TKE logo should never appear in any of these forms:
Old Logo Do not use the old logo in any new applications, please use the updated version. Incorrect Colors Please refer to page 5 for guidelines on correct color usage. Incorrect Proportions The proportions of the elements of the logo should not be altered. Rearranged The elements of the visual identity should not deviate from the official choices specified. Stretched The visual identity should not be stretched or distorted from its original proportions. Violating Clear Space Visual elements (i.e. other logos, photographs, graphics) should be placed outside of the logo’s clear space. Incorrect Reverse To reverse out of a photo or illustration, the area chosen for the reverse should be as dark and solid as possible, avoiding patterns that could make reading difficult.
TKE Brand Standards Guide
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