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DFS Waikiki Store, Hawaii
from Portfolio
Retail interior renovation for DFS Waikiki store
Design by PMDL Architecture + Design
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DFS Waikiki interior renovation to provide a design for digital intervention on the escalator wall and atrium space.
The new digital intervention needed to be seen from the entrance of the store and create an ‘instagrammable’ feature.
Taking inspiration from Hawaii’s natural beauty, we have designed an immersive, vibrant digital installation. I worked closely with the design director and 3D-modelled the designs.
The ceiling feature, taking reference from the local surf photographers, drives custom throughout the store by implying movement and creating the instagrammable moment the client has asked for.
