All wrapped up An international roundup of contemporary packaging design
Pentawards is the first and only worldwide competition dedicated to packaging design in all its forms, open to anyone associated with its creation and/or marketing. Aside from prize-giving, Pentawards’ mission is the worldwide promotion of inventive packaging among companies, media, economic and political authorities, and the general public.
The Package Design Book 2 Pentawards (Ed.) Hardcover, 23.9 x 25.6 cm (9.4 x 10.0 in.), 432 pp. $ 59.99 / € 39.99 / £ 34.99
With gogol mogol eggs, an ambitious project for the future introduces a new way of cooking, storing, and packing eggs. Sold in shops on a three-storey pedestal, this also takes up less space in a shopping-bag. Each egg is packaged individually in recycled cardboard with further layers beneath—the second constitutes the catalyst, beneath which is a membrane separating it from a third layer made of smart material. When the membrane is pulled out (by means of a tag), a chemical reaction occurs between the catalyst and the smart material, and the egg begins to heat up. After a few minutes, when the lid of the packaging is lifted off, a boiled egg is ready for an easy breakfast.
International sex appeal A fresh collection of today’s most titillating nudes from around the world
Gogol mogol
Creative Direction: Kirill Konstantinov Design: Evgeny Morgalev Company: Kian Branding Agency Country: Russia Category: Packaging concept (food) GOLD PENTAWARD 2012 — 100 —
“If there is an eye for human flesh that one should trust, it should be Hanson’s.” —Art Review, London