Page 16

A N O T E T O M Y YOU N G E R S E L F

Love Story TRISH MORENO, CEO OF LITTLE GIRAFFE, ON FACING THE CHALLENGES THAT COME WITH FOLLOWING YOUR HEART. DEAR TRISH, It’s late 1996, and change is heading your way. You are considering leaving a job you thought was your dream job and leaving a city you thought was your dream city. What you don’t know is you’re about to experience the greatest love story you could have ever imagined. For the past couple of years, you felt a calling to have a baby yet have been unsuccessful at getting pregnant. Your work is no longer feeding your soul, and even though you love your team and your brand, you are nagged by the feeling this chapter is coming to a close. In a moment of clarity, you decide to move on after 11 years in your beloved role as Bebe’s executive vice president in San Francisco and head to Los Angeles. Without a solid plan, you’re at once terrified and wildly certain of this decision. You’re about to hop in your car, put the top down and howl with joy as you drive off into the next phase of your life. A few short months later, you’ll hover over a pregnancy test for 30 minutes until you see the two bars materialize. You’ve done it! Life is about to change forever. You embrace pregnancy for all of its highs and lows. And when the time comes to bring this baby into the world, I warn you it won’t be easy. But it’ll be well worth it because that baby girl is the biggest accomplishment of your life. You’ll name her Ruby, and she will be born on a Tuesday. The doctor will sing The Rolling Stones “Ruby Tuesday” as he delivers her. After about 18 months of sleep deprivation coupled with pure bliss, you’ll enroll Ruby in preschool and be amazed at the experience of getting your hands back. They won’t be idle for long! You’ll launch Trendsyndicate, a consulting firm that will specialize in branding and marketing for the fashion and lifestyle industries. Hitting

14

E A R N S H AW S . C O M

the ground running, you’ll work with multiple clients that include Bisou Bisou, California Market Center and Identity Craft Furniture Showrooms. You’ll even return to consult on projects for Bebe! But later, the recession of 2008 will hit. Your clients will be reeling, and you’ll have to regroup. Once you declare your readiness to trade your consulting firm for a full-time role, a new job will come to you almost instantly. In 2009, as Ruby is approaching her teen years, the opportunity comes along to run Little Giraffe. You’ll recognize before even accepting the role of CEO that the brand is about love, and its mission will be to welcome newborns into the world. You’ ll propose the tagline “Little Giraffe is LOVE” and begin one of the most rewarding missions of your life. Drawing from your experience as a mom, you’ll approach product design and branding from your heart. You’ll have renewed energy, working harder each day to accomplish your goals. As you assemble an amazing team, you’ll grow the brand into a leader in the baby and gift industries. Little Giraffe will expand into multiple doors across the country and flourish as a favorite among consumers and influencers. The company will win several awards for design and will even be named Company of the Year by Earnshaw’s! Remember to embrace every moment and focus on the importance of balancing work with family. Every challenge, hardship and uncertain moment leads you to where you are and what you’ll become. That said, you may have to exercise some patience and please don’t overthink everything. Eventually, you’ll learn to trust that everything happens for a reason. Ruby will learn this, too. As you look back, you’ll see this love story is your happily ever after.

Profile for 9Threads

Earnshaw's | September 2019  

Signs of Spring: Faded Pastels, Layered Looks, Roomy Silhouettes and Dashes of Decades Past | Digital Marketing Done Right | Eyes on Eyelet...

Earnshaw's | September 2019  

Signs of Spring: Faded Pastels, Layered Looks, Roomy Silhouettes and Dashes of Decades Past | Digital Marketing Done Right | Eyes on Eyelet...

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded