UNIQUE BOUTIQUES

In the heart of Hollywood, this 30-yearold destination store carries a variety of clothing styles and irresistible gifts for caregivers and kids.

“FOR ALL the local kids going to birthday parties, we are, fortunately, the go-to store. Since we’re located in a trendy and charming part of Los Angeles known as Hancock Park, we serve mostly families in the community and do a huge business in gift sales.

“We make an effort to have something for everybody, so the styles we offer range from preppy, traditional, rock ‘n’ roll, sporty, bohemian and we have recently added some vintage, which is having a real moment right now. Our biggest-selling lines are Rowdy Sprout, Mayoral, Esme, Me & Henry, and Magnetic Me. Los Angeles-based California Vintage has a strong appeal to moms of boys and visiting tourists as many of the graphics include L.A.-inspired images. The Rowdy Sprout rock tees have always been an emotional buy, as parents love to clothe their children in their favorite rock bands. The accessory brand Iscream is popular for birthday gifts for both girls and boys.

“I have noticed more requests lately for precious take-me-home outfits, which I can’t say that I’ve been getting for several years. Another returning trend is Mommy and Me. Brands like Natalie Martin, Pink Chicken and Bella & Nuni have really brought a fresh new take. Pop fidgets have a given way to a whole industry of fidget toys that we can’t seem to keep in stock along with slime, stress balls, and squishes—kids can’t seem to get enough of them.”