TOO GOOD TO GO
TOO GOOD TO GO How Too Good To Go is working with its partners to help turn surplus food into extra sales and achieve sustainability goals. HOW IT BEGAN Founded in 2015, Too Good To Go was born from a desire to create a simpler and more accessible way to fight food waste. Through exploring the impact technology could have in this space, Too Good To Go saved its first meal in Copenhagen in March 2016. The creation of their app has created a system where surplus food from restaurants, hotels, supermarkets and bakeries etc can be sold at lower prices and in a way that helps prevent unnecessary food waste. The mission behind Too Good To Go has remained the same since its inception; to inspire and empower everyone to take action against food waste together. The app itself was first and foremost designed in response to the fact that as a global society, we throw 8 | SUSTAINABLE BUSINESS MAGAZINE