INNOVATE® Gainesville

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SITE-SPECIFIC ARTIST-CUSTOMER RELATIONSHIP How to implement a groundbreaking public art program, form diverse line up of the world’s best muralists, and ensure support by the community? Public art agency GNV URBAN ART LLC has developed innovative programming in public art production and artist selection process. The company explores major global and social topics through art and face-to-face conceptual approach. In collaboration with open-minded customers that do not restrain but encourage artists’ creative freedom and divergent thinking, the agency competes on the most innovative high-quality products. GNV URBAN ART LLC consults and administers public art programs operating a competitive database of over 1,000 internationally recognized artists.

NOVEL AND ADAPTIVE THINKING IN PUBLIC ART People constantly make decisions in an environment of uncertainty. Shaping the way to a better future, we implement a core message into our masterpieces to remind people what is important. Surprise makes people pay attention, think, and store unexpected events in memory. In response to the necessity to accelerate the high quality of art in public places, we facilitate better decisions by promoting dialogue, and understanding bounded rationality in community-centered design. Our differentiated capability system includes research, education and community engagement activities that increase acceptance of a change. We predict consequences and find a perfect match between artists and architecture. Trained in decision making, we generate all the feasible alternative courses of action and develop an impartial game plan for innovative projects that empower communities. We conceptualize a style, color palette, technique, and philosophy.

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