by Kevin G. Summers SubTel Forum is now on Twitter and Facebook. That’s right, now you can follow us via social networking sites at http://twitter.com/SubTelForum and http://www.facebook.com/ pages/Submarine-TelecomsForum/143392522615?ref=mf. I was, at first, resistant to taking this plunge, but the thing is, everyone is doing it. Now, I’m not about to follow the herd over a cliff, but the fact is that more and more people are using social networking sites, thanks in large part to submarine cables, and it’s important for SubTel Forum to remain at the forefront of technology.
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based media for news, information and even entertainment, and are choosing to spend their time on social networking sites over traditional sources like newspaper, radio and even television. And it’s not just the kids anymore - the fastest growing demographic on facebook currently belongs to baby boomers.
I consulted with marketing expert Kate Meier of K8 Communications, who had this to say:
“This new breed of consumers not only want to interact with businesses online, but they expect to. Findings from the Cone Business in Social Media Study revealed recently that 93 percent of social media users believe a company should have a presence in social media, while an overwhelming 85 percent believe the company should not only be present, but also interact with its consumers via social media.”
“Mounting studies show that we are in the midst of a massive media shift. More and more, consumers are turning to internet-
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possible to access SubTel Forum. And, as always, please let me know how we’re doing.
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