by Kevin G. Summers SubTel Forum hit a new milestone in August when we reached over 25,000 visitors to our website. This is a major achievement for us, and we would never have been able to accomplish it without your support. Thank you. I recently read an interesting article in the New Yorker about the cereal manufacturer, Kellogs.
Apparently, when the Great Depression crippled the world in the 1930s, W.K. Kellog made the unprecedented move of doubling his advertising spending. Meanwhile Post, Kellogs’ closest competitor, cut back on its spending. 45
Post’s reaction wasn’t surprising. If anything, it was logical. It was unknown what would happen to their market while the economy was collapsing. People were struggling to put food on the table... were they really going to pay for the convenience of ready-to-eat cereal? Kellogs, realizing the opportunity before them, began advertising on the radio, pushing Rice Krispies, their newest cereal. Their famous tag line “Snap, Crackle, Pop” originated in the 1930s. Kellogs’ marketing gamble paid off. By 1933, the company’s profits had risen almost 30%, and Kellogs was the dominant cereal company in the world.
spending on acquisition, advertising, and R & D during recessions do significantly better than those which make big cuts.” What does this have to do with SubTel Forum? Our web banners are averaging 986 clickthroughs per month, and the majority of this traffic comes from submarine cable professionals. Furthermore, web banners are the least expensive way of advertising with SubTel Forum. They are a bargain that you just might want to consider in these tough economic times. Ask yourself, who would you rather be at the end of the current recession? Post or Kellogs?
The article went on to state that “numerous studies have shown that companies that keep
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