by Kevin G. Summers
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Marvel Comics is sometimes called the “House of Ideas.” I’d like to suggest that the same title would be fitting around the offices of SubTel Forum. Frankly, the brainstorming sessions that go on around here are sometimes so overwhelming that I have to work from home in order to bring anything to execution. What have we been working on lately? We’ve been improving our web banners. Before April, we only offered web banners in one size and price: 200 px x 80 px for $575. While that size is effective, I thought it would beneficial to offer some larger sizes as well. A larger canvas, if you will, can make quite an impact on weary eyes that have seen countless banners over the course of years. We now offer web banners at 200 px x 250 px and 200 px x 400 px in addition to the original size. More importantly, the price for web banners has actually gone down. Yes, you read that right. The price for a small banner is $275, for a medium banner is $425, and for a large banner is $575. Now is a better time than ever to purchase a banner on our website; not only because of the price and size, but also because we have
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activated new ad management software that enables us to track the number of clicks and impressions each ad receives. We are providing these figures to our web banner advertisers every month. This is a powerful statistic, as our advertisers can assume that the people clicking on their banners are specifically interested in the submarine cable industry. Unlike other media, when you advertise with SubTel Forum, you can target your web banner (or magazine advert for that matter) to a specific audience: the submarine cable community. Of course, I can’t divulge any of our advertisers’ specific data, but I can tell you that our web banners are receiving more than 5000 impressions each, and have a click-through rate between 7% and 9%. According to a study of 10 billion banner inquiries across Europe by ADTECH, the average click-through rate fluctuates between 0.11% and 0.19%. How are we doing? We’ve also added another new feature to SubTel Forum... the industry’s first podcast. Our show is available through Apple’s iTunes service, and if you’ve never listened to a podcast before, I suggest you try it. There are shows on practically any topic you can imagine, and best of all, they’re all available at no cost to you.
Please try our show and let me know what you think. The topic for our first episode: The Challenges of Raising Cable Awareness in Developing Countries. Finally, you will notice the rate this issue button on this page. Please take a moment to fill out this brief survey and let me know what you think. Thanks for reading SubTel Forum!
Kevin G. Summers is the Editor of Submarine Telecoms Forum, and a professional fiction author. He lives in Leesburg, Virginia with his wife Rachel and their two daughters. Learn about his writing at his website: www.kevingsummers.com.
What do you think? Click on the Letter To The Editor icon and drop me a line. I’d love to hear from you.