ADVERTISER CORNER Dear Readers,
I
n what feels like another blink of an eye, July is here, and I am grateful to be writing this piece from my office, at my desk. It is a funny notion; I had not once considered how much I valued the consistency and stability of being able to leave my house and drive to my dedicated workspace. We opened our office again some 4 weeks ago with masks adorned and hand sanitizer at every entrance. We few on-site staff lock ourselves away from the rest of the building, emerging only to find some local drive-thru or delivery for lunch at some of the few local restaurants still open. With restrictions, it is a semblance of a return to our “normal”, even if a small one. Anecdotally, I feel as if the industry at large is beginning to wake up from its hibernation, that we are all beginning to emerge from our own proverbial caves. Quantifiably, we have our greatest number of advertisers since this whole COVID mess started! There is no other way to say it, THANK YOU for your trust and faith in this Magazine and what we do. Without the supportive dollars of our advertisers, and their amazing marketing teams, there would not be a Magazine to read. Speaking of marketing opportunities, this year is going to a slim one for the conference crowd. If you spend the majority of your time in the air like so many of us, the remainder of this year is going to be a quiet one. So we’re faced with a tough question – how do we as an industry keep our brands in the public eye? Fret not, let us help! SubTel Forum is read in every major office and by every
decision maker in the industry. Our last demographics survey identified that over 60% of our readership has high influence or final decision-making power for purchasing in their companies. Be seen in the industry, show the world that you are still here – advertise with SubTel Forum!
SUBTEL FORUM ANALYTICS
I would be remiss to not mention the extraordinary effort the analysts of SubTel Forum. In the past weeks they have performed the monumental task of contacting owners, suppliers and any stakeholders on current and planned cable systems all to update the Submarine Cable Database. What is the Submarine Cable Database? Some ten years ago I started a spreadsheet so that I could edify myself on the submarine cable industry, if you were in the industry then you know well how tight-lipped we were. As we had just released the STF News Now
Kristian Nielsen Vice President
feed, I was uniquely placed to glean as much public domain information about cable systems as possible. Since then, the Database has grown into a massive entity consisting of over 500 current and planned systems detailed by over 60 unique data fields. This database fuels nearly every SubTel Forum publication, including the Cable Map, Almanac and Market Sector Reports. Every quarter, we validate our data with owners, suppliers, consultants – anyone that would have firsthand knowledge of a cable system. Good news, our Analysts have just completed the latest validation! You can purchase a version of the data collected in the Submarine Cable Dataset found here: subtelforum.com/product/submarine-cable-dataset. Buying the Dataset grants access to that data for one (1) whole year, you benefit from our quarterly updates at no extra cost. And even better, we are running a promotion for $500 off any Report through the end of July. Use REMOTE in the cart during your checkout to take advantage of the code. The data is current, validated and best yet, on sale! With that, Submarine Cable Industry, I bid you good health and good fortunes. Let’s get back to work. STF Humbly yours,
Kristian Nielsen Vice President JULY 2020 | ISSUE 113
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