FEATURE
WHY GREEN DATA CENTRES ARE THE FUTURE
BY TONY PURCELL
Data centres are among the highest consumers of power. Globally, data centres consume around 416 terawatts – that’s over 35% more power than the entire UK’s electricity consumption. Now indispensable for many organisations, colocation services and cloud computing are just two of the many benefits data centres can bring, and with the surge of organisations updating their computing infrastructures, the demand for data centres is increasing exponentially. However, with so many organisations investing in new data centres, it’s worth considering the harsh realities of data centre power consumption and how companies can mini-
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SUBMARINE TELECOMS MAGAZINE
mise carbon emissions and increase energy efficiency. The green data centre market is gaining in popularity as more organisations strive to become more energy conscious. When it comes to employing sustainability measures though, data centres present their own, unique set of challenges. Unlike other industries, data centres don’t produce waste or products, instead the challenge is to minimise the energy consumption. In today’s ecosystem, sustainability programmes for data centres are no longer a nice to have, they are vital to explore and implement both from a financial and social standpoint.