ADVERTISER’S CORNER BY KRISTIAN NIELSEN Dear Readers,
I love writing this piece, though daunting it may be at times.
I started writing the Advertisers’ Corner a handful of years ago with two goals in mind: the first is to show you what goes on behind the scenes here at SubTel, and the second is to address advertising decision makers directly. Often, I sit down to write this piece with a salient idea in mind, a grain of sand to form a pearl around, so to speak. Over the last 8 months we’ve undergone some significant changes, most of which we’ve discussed at length. We’ve brought on new talent in every single department – from editorial content, to
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analytical pieces, and even design work. SubTel Forum has undergone a polar shift in design, tone and content. With all these changes, I’ve hoped to steer our publications with the same tenants and core strategies in mind, maintaining our “voice of the industry” credentials. It’s a moniker that we take quite seriously. I can happily report that, now nearly a full year in to our redesign, we have genuine, quantifiable results that our approach is working. Some quick figures – As compared to one year ago: • Magazine downloads are up 18.1% • Web hits are up 41.7%
• Unique visitors to SubTel Forum are up 41.5%
The SubTel Forum site now sees on average 112,000 unique visits every month, an average of 12-14 times a month. We now see well over 11 Million hits a year. We executed our rebranding strategy to provide a better product to our readers, and in turn our advertisers. With these results in mind, I feel we’ve accomplished that.
There’s not time to rest on these laurels, mind you. We are still off to bigger and better things! Next up we will begin work on our newest publication: The Submarine Cable Industry Directory. A new annual publication, we will provide a document