ADVERTISER’S CORNER BY KRISTIAN NIELSEN Dear Readers,
The end of 2017 is finally coming around what a year it’s been! Since January, we have revamped, reworked, updated and redesigned every single SubTel Forum publication.
Our first effort was to revamp the SubTel Forum website. While it was time for a new design, we also knew that the last site was far from what we wanted. It was harder to read; the layout wasn’t where we wanted it. All said, we took our lessons from the previous iteration and created a completely new site from the ground up. The breaking Submarine Telecoms News Now feed is now updated at regular intervals throughout the day, syndicated on at least five different news sites, available on three different platforms of social media and has solidified itself as the “must read” source of news for the submarine cable industry. The Submarine Telecoms News Now 98
feed is read by over 75,000 unique visitors every month, each visitor will come back at least 10 times during that time.
With a brand-new look and feel, who were we to stop with just the site? Building on the branding lessons learned and new feel for SubTel Forum, we set our sights on the publications. The Magazine say its first redesign in over five years this last July. The redesign wasn’t just visual - our entire content, editorial, and production process was completely rebuilt. We saw a need for deeper content, for more exhaustive reporting on the issues we face in the industry, so we expanded what the publishing industry calls an “issue budget”. By allowing for nearly double the articles from previous iterations of the magazine, we have tapped into an extraordinary new author base, ranging from deep technical writing on highly specific topics, to broad overviews of market health and opinion on things to come.
Frankly, the authors that support this Magazine are some of the finest minds in the industry. We are beyond fortunate to have their backing.
The STF Analytics Submarine Cable Database has a completely new infrastructure, designed by database engineers for the specific purpose of better understanding the submarine industry. With the new Database, our analysts have been able to track systems more effectively and draw entirely new and more accurate conclusions on the health and future of the market. We are looking at the raw data that defines our industry and are drawing new connections every day. It’s safe to say that we are far from finished defining what the new Database is capable of. Without the Database, we wouldn’t be able to produce the Almanac, Industry Report and Cable Map. Adding to the “whizz bang” functionality of the new Database, the Almanac is now almost entirely