promotion
THE RIGHT
kind of shady Where sun safe meets style.
F
rolicking across golden sand to crisp blue waves under the radiant summer sun is an image that is so quintessentially Australian it could stop and say, “G’day.” But a less talked about aspect of the lazy luxe lifestyle, is the threat the Australian sun poses to your skin. When resident of the sunshine state, Alyshia Morris, had a melanoma scare in 2013, she was
determined to find a way to bridge the gap between sun smarts and sun style. From this drive, Shade Swim was born. Whether you’re splashing at the beach, lazing by the pool or brunching after a surf, Shade Swim will have you bursting with confidence because not only will you look splendid, but your skin will be protected too. “I want to encourage women to be sun safe and for them to realise they can do this while remaining stylish,” Alyshia says. “Our swimsuits have been carefully designed to fit your shape as you are right now, so women don’t feel they have to change their shape to fit the swimsuit!” Alyshia says. The Australian-made swimsuits
have been embraced by women from sizes 8 to 18 for their sun safe UPF 50+ fabric, innovative Smooth Firm Tighten technology, sustainable Italian Vita Luxe fabric and gorgeous designs. “Shade Swim is about loving and protecting the skin you’re in,” Alyshia says. The latest Endless Summer collection features a range of flattering and fashion forward sleeve lengths, colours and hand-designed prints from leading Australian textile designer, Britt La Spina. The swimsuits all have built in bust support for A-G cups, meaning there’s no need for women to wear a bikini top underneath for extra support. To practice what she preaches, Alyshia keeps it homegrown where she can. “I’m passionate about supporting other local businesses and ensuring all the swimsuits are made here in Australia. I love working with other small creatives like Britt La Spina,” Alyshia says. “Britt’s designs are fun yet sophisticated and it was great collaborating with her to create the timeless Leopard and the feminine Rosita Floral print.” SHADE SWIM P 0478 175 528 SHADESWIM.COM.AU
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STYLEMAGAZINES.COM.AU
@STYLEMAGAZINES
NOVEMBER 2019