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Editor’s View E D I T I O N
Congratulations to Ethiopian Airlines for being crowned as the winner of Best Overall Airline in Africa at the APEX Passenger Choice Awards and the Best Overall Airline in Africa scooping five gongs at the Skytrax 2023 World Airline Awards. Let us explore Villa Iganyana an exclusive, private safari indulgence, tucked into a teak forest overlooking the famed Dete Vlei. Extending with the safari experience is a look at Mana Pools Safari Lodge, proudly under the new marketing management of Forever African Safaris. We are proud of our scoop on Free 2 Be Wild Sanctuary in Bulawayo who have become the first wildlife home in Zimbabwe to have a zebra fitted with a prosthetic leg. The sanctuary is home to scores of rescued animals that undergo rehabilitation before being released back into the wild. We talk about travel insurance post-COVID-19 era, characterised by a spike in the number of outbound travellers for business, leisure, or recreation. A group of German travel agents, specialising in outbound tours to Southern and Eastern Africa, concluded a familiarisation tour of Zimbabwe. The members of ASA, a leading German association promoting tourism to Africa, ensured that the European country stay among the most valuable source markets for Zimbabwean tourism.
Vibrant tourism industry organisation, We Are Victoria Falls recently released their “Future Traveller Sentiment
DESTINATION ZW EDITION 4
Report” indicating that travel and tourism trends in Zimbabwe are changing rapidly. Zimbabwe hosted an incentive travel executive summit in a bid to drive rapid tourism industry growth. The summit was attended by twenty-five international board members of the Society for Incentive Travel Excellence (SITE) in Victoria Falls. Our aviation section features, several airlines such as Ethiopian Airlines, SAA, Fastjet Zimbabwe, Air Zimbabwe, Mack Air in collaboration with South West Aviation. More tourism players continue to offer or refine the everpopular safaris on horseback. This activity is both a unique approach to experiencing the wild side of Zimbabwe and the ultimate thrill! The bumper safari package doesn’t end without Robin Pope Safaris, a regional player offering exclusive safari lodges, safari houses and private walking safaris, alongside great wildlife conservation efforts. With tourism boards showing responsibility in stimulating visitor numbers and having their own needs and strategies which airlines can support, in May this year, Emirates along with the ZTA engaged in marketing efforts that include tourism promotions, organising familiarisation trips for the trade and media, and other activities. There is plenty more for your reading pleasure in this edition, from domestic attractions to a bit of insights from beyond our borders. Follow us:
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Ethiopian Airlines Sets New Standard for Excellence in African Aviation
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The 4th edition is a treasure trove of great stories, and we hope you’ll enjoy exploring them.
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MARKETING Newton Musara +263 772 233 086 +263 8644 224569 ADMINISTRATOR Tinashe Nyakabau DESIGN & LAYOUT Masimba Gamira Ian Kahale JOURNALISTS Michael Nott Martin Chemhere Perry Kaande PHOTOGRAPHY Fotohaus Iganyana SOCIAL MEDIA Nichodimus Anesu Ndagurwa CONTRIBUTORS German Society of Zimbabwe Free 2 Be Wild Sanctuary Ethiopian Airways Old Mutual DISTRIBUTION Joshua Govati
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