— chapter —
1
How Influencer Marketing Became a Problem
B
illy’s mom drags him around town taking pictures and videos of him, seemingly just to post them on social media sites. She dresses him up in
ridiculous outfits and makes him wear sunglasses. He sits in an old lady’s lap at a nursing home. He poses by a pool at a nighttime party. Not long ago, his mom made him host an evening in a dance club, complete with his picture on the flier.
3