Fast, Cheap and Viral
BOOK REVIEW
by Aashish Chopra
by Swapna Peri
H is video has gone viral, her photo
has gone viral are the lines that are heard often these days. What does viral mean? It means the speed with which the information is being passed on but not like in some movie the man thinks it is about viral fever! Back in days, women were teased to be the carriers of news faster than the B.B.C. channel. Thanks to the internet which has lashed out this myth. Now everyone is equally participating in sharing news and thus making it viral. More than mouth publicity it is the internet that is responsible for the spread of news and information at a faster speed. In this book, the author
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explains how to create viral content and especially viral videos that have quality content with maximum information within the very minute span of time. Somewhere in the chapters, he quotes it takes 8 seconds for a viewer to decide whether the video is worth watching or not. Because of the Brahmastra called swiping up and down on a touch screen phone, the viewer has full control over his choice and decision of what to watch and what not to. Thus, the below main topics are being sorted out to pioneer in the world of competition. The points like 1. Making the content shareworthy is one of the finest topics the author has discussed in part #2. It is the users who can create anything viral and big but not the creators. And hence, the focus must be on the creators who have to create. The quality content saves distribution costs instead of the users paying to watch it. APRIL 2020