INTRODUCING KIRKBI
KIRKBI ANNUAL REPORT 2021
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KIRKBI – a family-owned company KIRKBI’s purpose
Building a sustainable future for the family ownership of the LEGO® brand through generations. KIRKBI’s fundamental objectives
1932
The LEGO Group was founded in Billund by Ole Kirk Kristiansen. Today, KIRKBI owns 75 % of The LEGO Group. KIRKBI is owned by the Kirk Kristiansen family.
~200 KIRKBI employees
25 %
75 % What’s in a name?
LEGO Brand Group
We work to protect, develop and leverage the LEGO brand across all the LEGO branded entities. We are committed to a long-term and responsible investment strategy to ensure a sound financial foundation for the owner family’s activities as well as contributing to a sustainable development in the world. We are dedicated to support the owner family members as they prepare for future generations to continue the active and engaged ownership as well as supporting their private activities, companies and philanthropic work.
Investment Activities Support Activities
KIRK+ BILLUND
The company name KIRKBI reflects the family ownership and heritage as it is a combination of the family name ‘Kirk’ and the town ‘Billund’ in Denmark. In 1932, Ole Kirk Kristiansen started making wooden toys in his workshop in Billund and from 1934, he sold them as LEGO toys. Since then, KIRKBI as well as the LEGO Group have been headquartered in Billund. KIRKBI also has offices in Copenhagen (Denmark) and Baar (Switzerland).